Posted from Tokyo, Japan – Idea developed during trip to India just preceding the visit.
Adding a few words to the concept of continuous improvement / ongoing improvement
of products, services, messaging and marketing efforts
bringing some clarity and focus on some of the key factors.
(Yes, there are / should be more – otherwise we wouldn’t be practicing kaizen on the definition / explanation of kaizen!)
Q – Questions
A – Assessment
I – Ideas
Z – Zest for …
E – Excellence
N – Novelty (Innovation)
Whether you are in a B2B or B2C environment, your online marketing / web content marketing efforts and budget are either helping you achieve your marketing goals or, at best, creating pretty or cool outputs without much business value!
[Yes, there's also that unfortunate but not too uncommon combination of average to bad looking online content (!) that adds little value in terms of conveying your key marketing messages.]
Here is a checklist that you can use to make an assessment of your online marketing efforts, focusing on your web content. Objectively identifying strengths and weaknesses will help you make plans to address these fundamental gaps – setting you on the path to achieving a high level of Effectiveness / ROI from your website and other online marketing efforts.
Sometimes, it helps to get an opinion from people outside your organization. People who are familiar with good web design / web content / marketing communications best practices – but NOT familiar with your products and services or even your corporate image / reputation.
Such individuals are in a good position to evaluate whether your website / online content is effectively conveying the messages that people inside your company (both the site creators and others) are thinking (or hoping!) it is.
Feel free to download this free checklist and apply it to your website / web content marketing efforts. And if you need an objective opinion, you can sign up for a professional website review and start getting results / ROI in a matter of days.