Archive for March 2013

New AOI Resource: A Roadmap for Web Product Management

Much is said and written about Product Roadmaps – to the point of the phrase sounding like a cliche or empty jargon. But while overused, and possibly underutilized in terms of its true intents and value, the underlying concept of the roadmap* is still relevant.

So how about a roadmap that shows the way to creating a product roadmap?

Call it a Web Product Management Roadmap or a Project Roadmap if you will. Something that clarifies the major steps for all the participants involved (project team members / consultants, business users / subject matter experts / end users, project sponsors and reviewers). And elucidates** the interconnections and flow between those steps and their outputs. So everyone can be “on the same page” while planning and executing the project.

You can view the Web Product Management Roadmap here or click on the preview image below.

Business Vision to Website Launch


Some light hearted rambling - after all, this is a blog!

*Roadmap: Ever wonder if there was perhaps a bit of misnaming when this term was er.. invented?! A map or roadmap shows ALL the points / locations and connecting pathways in the area of focus or interest i.e. all possibilities. A travel plan highlights the path you intend to take once you decide on the specific locations you wish you cover in your journey!]] Anyhow, roadmap it is!

**Elucidates = makes lucid … if you do not particularly care about long words! Using a long or rare word for the sake of using a long or rare word is … well, sad. But using it when it means precisely what you want to convey (just the right shade of meaning) is another thing. A positive thing, imo, since clarity should be a key goal for any form of communication – verbal (oral / written), visual (charts / diagrams), or a combination of the two (infographics)! In this case, some might say illustrate is a more common word that could be used … but it doesn’t quite have the meaning of elucidate.

Back to our regular programming (in more ways than one)!