A combination of perspectives & competencies is invaluable for making —
- high-level assessments ( e.g. user needs and market opportunities ),
- identifying innovations and refinements ( incremental to radical ),
- creating blueprints ( high-level architecture / roadmaps ) and plans
— that increase the quality, effectiveness and ROI of your programs and projects.
A cross-functional perspective (and multi-disciplinary skillset) – cultivated across a variety of projects and industries, along with sharp & creative thinking / analysis skills – are essential ingredients for innovative and successful product management.
Especially when we are talking about true or strategic Product Management versus operational Product Management (or what I would prefer to call Production Management). The latter, while important in its own right, requires a different skill set focused on operational details and task / resource management. However, for a number of reasons, it seems that Production Management is increasingly conflated with Product Management … as can be seen in countless Silicon Valley / software company job descriptions as well as contemporary writings & discussions. More on that in a later post!