Archive for Blog Info and Tips

The Art-of-Innovation ABCs: Acuity • Brevity • Clarity

Presenting the Art-of-Innovation ABCs

Acuity:     Sharpness; Keenness of perception;  synonyms

Brevity:    Expressing much in few words; conciseness of expression.
( Not a paucity of ideas / output! )

Clarity:     Clearness or lucidity as to perception or understanding.
( Free of indistinctness and ambiguity.)

Innovation ABCs Foundation Blocks


Acuity, Brevity and Clarity may have become somewhat less common these days – as the pressure to churn out greater quantity gets stronger – at the expense of quality.  We have all experienced meetings with people competing for and filling in “air-time” for the sake of managing impressions.

In written discourse, in addition to the “love the sound of their own voice” phenomenon (!), there is the aspect of larger word count / page views translating to more revenues. There is also the appeal of hiding behind jargon (and creating more of it.)

But people who have successfully dealt with major challenges / projects / stretch goals under real-world constraints (time and resources) appreciate the value of these ABCs.

Also, most businesses or projects succeed (or fail) not due to some esoteric principles or fads or trivial implementation details – but because of a good understanding and a clear focus on fundamental / foundational concepts (or lack thereof.)


[In keeping with these ABCs, we felt that presenting some of the key lessons & insights distilled from years of experience and observation in the form of crisp, visual summaries (slides with questions, short lists / bullet points, and graphics / diagrams) would be a lot more accessible and effective - rather than long essays.

However, I will admit, since search engines are still better at digesting text than understanding powerful concepts from illustrative diagrams, I have added some explanatory text to the slides (that came first!)]


Feel free to apply these principles/ lessons to your business innovation initiatives, product management challenges, and website redesign projects – and when you need a helping hand or a sounding board / strategic partner, just drop us a line.

Business Innovation, Web ReDesign & Product Management – Tips + Resources

Here are some resources and tips on the art of innovation – as applied to: Marketing Strategy Driven Business Innovation + Web ReDesign

Business Innovation – Business Transformation, Refinement of Business Models, Marketing Strategy driven Product Management;  and

Web Innovation & Web ReDesign – Web Strategy, Online Functionality, Web Content, Web Communications, Web Design, Architecture, Interaction Design, User Experience / Usability aspects.

As there are tons of articles, essays, books out there, the posts here are slides / graphics / brief write-ups (in keeping with the Art-of-Innovation ABCs) that raise pertinent questions – mostly about the fundamentals. We believe most of the major innovations / breakthroughs come from paying attention to issues & opportunities at that level (and the major failures / disasters from getting too caught up in the details and missing the big picture)!

With an abundance of experts diving into the depths of specific areas / components, we feel that it helps to retain the ability to step back and view the parts as they fit into a whole. Then, keeping the fundamentals in mind, spotting opportunities & raising questions that can help make it a meaningful & strong whole – with both incremental improvements and radical / major innovations.

Building a combination that is meaningful (as in delivers the targeted benefits / value) and strong (as in robust / resilient to differences from ideal circumstances / initial assumptions).  A combination – of ideas, implementation approaches, design, techniques, tools, best practices – that in the end, delivers solid value to your target customers / customer segments by serving their needs effectively and efficiently i.e. at least a little (and preferably a lot!) better than other available alternatives out there.

Wishing you the best with your Business Innovation, Web ReDesign and Product Management efforts. If you need a helping hand / a sharp sounding board / a fresh perspective for new ideas, just drop a line.