Presenting the Art-of-Innovation ABCs
Acuity: Sharpness; Keenness of perception; synonyms
Brevity: Expressing much in few words; conciseness of expression.
( Not a paucity of ideas / output! )
Clarity: Clearness or lucidity as to perception or understanding.
( Free of indistinctness and ambiguity.)
Acuity, Brevity and Clarity may have become somewhat less common these days – as the pressure to churn out greater quantity gets stronger – at the expense of quality. We have all experienced meetings with people competing for and filling in “air-time” for the sake of managing impressions.
In written discourse, in addition to the “love the sound of their own voice” phenomenon (!), there is the aspect of larger word count / page views translating to more revenues. There is also the appeal of hiding behind jargon (and creating more of it.)
But people who have successfully dealt with major challenges / projects / stretch goals under real-world constraints (time and resources) appreciate the value of these ABCs.
Also, most businesses or projects succeed (or fail) not due to some esoteric principles or fads or trivial implementation details – but because of a good understanding and a clear focus on fundamental / foundational concepts (or lack thereof.)
[In keeping with these ABCs, we felt that presenting some of the key lessons & insights distilled from years of experience and observation in the form of crisp, visual summaries (slides with questions, short lists / bullet points, and graphics / diagrams) would be a lot more accessible and effective - rather than long essays.
However, I will admit, since search engines are still better at digesting text than understanding powerful concepts from illustrative diagrams, I have added some explanatory text to the slides (that came first!)]
Feel free to apply these principles/ lessons to your business innovation initiatives, product management challenges, and website redesign projects – and when you need a helping hand or a sounding board / strategic partner, just drop us a line.