CUSTOMERS
• New Customers • New Orders • Larger Orders
Revenues and Profitability
Customer Awareness
Competitive Position
BRANDING
MESSAGES
BRANDING
MESSAGES
Printed
Catalog
FlipBook
Catalog
Printed
Catalog
FlipBook
Catalog
Catalog
Design
Store
Design
SAMS Expertise
Streamlined Processes
Custom Tools
Trained Staff
SAMS Approach
Focus on Quality
Reliability
Cost Effectiveness
SAMS Experience and Service
Satisfied clients in a wide variety of industries with Print and Online Marketing efforts.
Benefit from our accumulated knowledge of typical business, project management,
technical issues.
Slide 01
BUSINESS GOALS
- How can we help you achieve
your overall goals of
Revenues and
Profitability?
Page 1
Slide 05
BUSINESS GOALS
- Chasing Revenues
- Go WIDE - Find new customers, new revenue sources
- Go DEEP - Increase sales to existing customers
- Are your marketing & sales tools geared for both strategies?
- Achieving Profitability
- Increase revenues while lowering / managing costs
- Are you partnering with reliable service providers who offer good value (quality & price) - helping you stretch your marketing dollars?
- All our services / offerings are aimed at helping your business achieve
these goals.
Page 2
Slide 10
MARKETING GOALS
- In the battle for sales, are your marketing & sales tools laying the groundwork for your sales force? (i.e. addressing these key Marketing Goals?)
- Customer Awareness
- What can they buy from you? [Once they know about you!]
- Why can they rely on you for quality products / services?
- Competitive Position
- Why should they do business with you vs. the competition?
- How you are the preferable option in terms of attributes
such as Product Selection, Pricing/Value, Ease of doing business.
Page 3
Slide 20
MARKETING GOALS
- Are your outbound communications helping or hindering your sales efforts (i.e. are they faithfully reflecting your marketing & sales strategy?)
- Branding - Your business identity (how
the customer perceives your company / offerings) - and expressed via Brand Elements such
as your Logo, Colors, Graphics, Tagline etc.
- Messaging - Core themes/ideas that you want your customers
to associate with your business
- The key is to integrate these elements consistently - across all forms
of marketing and sales communications.
Page 4
Slide 25
ACHIEVING GOALS
- Your Printed Catalog, Online FlipBook & Online Store
- Your company's 3 key ambassadors in the marketplace.
- Done right, they help you establish Customer Awareness, Competitive
Positioning, Branding and Messaging
- Those elements - in addition to accurate and clearly presented
product information - finally
all add up to a sale.
- For these 3 tools to be effective they must -
- Individually - have quality content, presentation,
and user-friendly features.
- Together - be consistent and aligned in terms
of branding & design elements
and key messages.
Page 5
Slide 30
ACHIEVING GOALS
- We make sure your catalog, flipbook and online store present a consistent
image to your target segments.
- Our design processes seek and apply such branding & messaging inputs.
- All our deliverables (individually and jointly) help you achieve the
key marketing goals outlined above.
- Hidden Costs?
- Costs of not doing it right!
- Impact of a poorly designed / printed catalog
or a malfunctioning / hard-to-use online catalog goes far beyond
lost sales.
- Affects the image of your company and can diminish the value
of your brand - weakening your reputation in the marketplace that you
have painstakingly
developed over the years.
- Example
- When you take a $50 cab ride to the airport to start your dream vacation,
and the cab breaks down or you are otherwise delayed, your loss is
not just $50 ... but a serious dent in your long-held plans. And (if
you are
lucky), a lot of aggravation and effort to salvage the situation
to continue on your
journey!
Page 6
Slide 40
SAMS SERVICES
- The traditional route with the familiar 3 step process
-
- Content Acquisition, Catalog Design and Print Production Management.
- There are pitfalls in each of these stages that can adversely impact
quality / cost / completion time.
- Our significant experience
- Allows us
to apply tips and best practices to ensure high quality
and timely deliverables which address your business needs & preferences.
- Our streamlined processes and custom tools
- Enable innovations such as mini-catalogs for certain customer
segments / product categories or periodic updates.
- Our focus on cost-effectiveness
- Helps you save money without taking on unnecessary risks. The
savings also allow you to extend your marketing efforts to reach
more customers.
Page 7
Slide 42
SAMS SERVICES
- Product Content Acquisition - The key building block!
- The Challenge - Dealing with various Manufacturers, Formats, Technologies.
- SAMS provides high quality, accurate Product Data that you need.
- Uses custom tools and streamlined processes to achieve reasonable
costs
- Helps you increase your ROI with multiple uses.
Page 8
Slide 44
SAMS SERVICES
- Catalog Design
- We offer complete Catalog Design services (Cover to Cover).
- We have extensive experience in the B2B Distributor business segment.
Page 9
Slide 50
SAMS SERVICES
- Give your printed catalog design files a new life as an Online
FlipBook Catalog!
- Fast and economical option to leverage the effort
that went into creating a user-friendly printed layout & design.
- Make your printed catalog accessible - any time, any place (internet
or thumb-drive.)
- User friendly features - no long waits for downloading large
files or slow access times.
- Intuitive and appealing page flipping - inviting frequent and deeper
usage.
- Significantly better option than a downloaded PDF of your entire catalog.
Page 10
Slide 60
SAMS SERVICES
- Open a new sales channel - in days ... not weeks or months!
- Designed for businesses who want to make a speedy, hassle-free
transition to an online store.
- Tightly focused on business needs and priorities such as - Low cost, low complexity, fast implementation. Minimal resource & installation
requirements.
- Pre-fab, ready-to-install approach with minimal ongoing maintenance
requirements or performance issues.
- Technology choices made with the above goals in mind - not to show-off
or experiment with 'bleeding edge' technology.
- Note:
- Great news for your business - but may not be good news for those
wishing to expand the IT staff / budget!
Page 11
Slide 70
SAMS APPROACH
- Our accumulated expertise is here for you
as we learn continually from each project.
- Any organization with money and time can
develop this capability.
- We have learned from our experience / mistakes over the years.
- We have made significant investments in custom tools and training to achieve high efficiency & quality.
- Partnering with SAMS results in great values.
- Note that in-house efforts often overlook the large hidden cost - staff time & focus (including senior management - to keep the project on track)
- Not to mention the significant opportunity cost of that time!
Page 12
Slide 80
SAMS APPROACH
- Our Results Oriented Approach
- Our delivered products & services support your Marketing and
Sales efforts.
- One poorly designed or badly printed catalog can adversely affect not
just your marketing campaign but your company's image / reputation.
- We are mindful of the strategic importance of our work. We take
our commitments / responsibilities seriously, and always strive to
improve
our
quality and reliability.
Page 13
Slide 90
SAMS APPROACH
- Experience and Customer Service you can depend on.
- We take the time to understand your business and your priorities. And
we look beyond a transaction to focus on building a long-term relationship.
- We are here to help you meet your goals - we succeed when you succeed.
- Try us for your next Catalog Design / Publishing project or Online
Store - and our results will speak for themselves.
Page 14
Slide 100
NEXT STEPS
- SAMS Services and Approach
- Key Benefits
Page 15
SAMS Custom Catalogs - Serving your Catalog Needs and Goals