CUSTOMERS
• New Customers • New Orders • Larger Orders
Revenues and Profitability
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Customer Awareness
Competitive Position
Branding-Messaging
BRANDING
MESSAGES
BRANDING
MESSAGES
Printed
Catalog
FlipBook
Catalog
Printed
Catalog
FlipBook
Catalog
Branding-Messaging-Aligned
Catalog
Design
Store
Design
SAMS Expertise
Streamlined Processes
Custom Tools
Trained Staff
SAMS Approach
Focus on Quality
Reliability
Cost Effectiveness
SAMS Experience and Service

Satisfied clients in a wide variety of industries with Print and Online Marketing efforts.

Benefit from our accumulated knowledge of typical business, project management, technical issues.

Slide 01
BUSINESS GOALS
  • How can we help you achieve
    your overall goals of
    Revenues and Profitability?
Page 1
Slide 05
BUSINESS GOALS
  • Chasing Revenues
    • Go WIDE - Find new customers, new revenue sources
    • Go DEEP - Increase sales to existing customers
    • Are your marketing & sales tools geared for both strategies?
  • Achieving Profitability
    • Increase revenues while lowering / managing costs
    • Are you partnering with reliable service providers who offer good value (quality & price) - helping you stretch your marketing dollars?
  • All our services / offerings are aimed at helping your business achieve these goals.
Page 2
Slide 10
MARKETING GOALS
  • In the battle for sales, are your marketing & sales tools laying the groundwork for your sales force? (i.e. addressing these key Marketing Goals?)
  • Customer Awareness
    • What can they buy from you? [Once they know about you!]
    • Why can they rely on you for quality products / services?
  • Competitive Position
    • Why should they do business with you vs. the competition?
    • How you are the preferable option in terms of attributes such as Product Selection, Pricing/Value, Ease of doing business.
Page 3
Slide 20
MARKETING GOALS
  • Are your outbound communications helping or hindering your sales efforts (i.e. are they faithfully reflecting your marketing & sales strategy?)
    • Branding - Your business identity (how the customer perceives your company / offerings) - and expressed via Brand Elements such as your Logo, Colors, Graphics, Tagline etc.
    • Messaging - Core themes/ideas that you want your customers to associate with your business
  • The key is to integrate these elements consistently - across all forms of marketing and sales communications.
Page 4
Slide 25
ACHIEVING GOALS
  • Your Printed Catalog, Online FlipBook & Online Store
    • Your company's 3 key ambassadors in the marketplace.
    • Done right, they help you establish Customer Awareness, Competitive Positioning, Branding and Messaging
    • Those elements - in addition to accurate and clearly presented product information - finally all add up to a sale.
  • For these 3 tools to be effective they must -
    • Individually - have quality content, presentation, and user-friendly features.
    • Together - be consistent and aligned in terms of branding & design elements and key messages.
Page 5
Slide 30
ACHIEVING GOALS
  • We make sure your catalog, flipbook and online store present a consistent image to your target segments.
    • Our design processes seek and apply such branding & messaging inputs.
    • All our deliverables (individually and jointly) help you achieve the key marketing goals outlined above.
  • Hidden Costs?    
  • Costs of not doing it right!
    • Impact of a poorly designed / printed catalog or a malfunctioning / hard-to-use online catalog goes far beyond lost sales.
    • Affects the image of your company and can diminish the value of your brand - weakening your reputation in the marketplace that you have painstakingly developed over the years.
  • Example
    • When you take a $50 cab ride to the airport to start your dream vacation, and the cab breaks down or you are otherwise delayed, your loss is not just $50 ... but a serious dent in your long-held plans. And (if you are lucky), a lot of aggravation and effort to salvage the situation to continue on your journey!
Page 6
Slide 40
SAMS SERVICES
  • The traditional route with the familiar 3 step process -
  • Content Acquisition, Catalog Design and Print Production Management.
    • There are pitfalls in each of these stages that can adversely impact quality / cost / completion time.
    • Our significant experience
      • Allows us to apply tips and best practices to ensure high quality and timely deliverables which address your business needs & preferences.
    • Our streamlined processes and custom tools
      • Enable innovations such as mini-catalogs for certain customer segments / product categories or periodic updates.
    • Our focus on cost-effectiveness
      • Helps you save money without taking on unnecessary risks. The savings also allow you to extend your marketing efforts to reach more customers.
Page 7
Slide 42
SAMS SERVICES
  • Product Content Acquisition - The key building block!
    • The Challenge - Dealing with various Manufacturers, Formats, Technologies.
    • SAMS provides high quality, accurate Product Data that you need.
    • Uses custom tools and streamlined processes to achieve reasonable costs
    • Helps you increase your ROI with multiple uses.
Page 8
Slide 44
SAMS SERVICES
  • Catalog Design
    • We offer complete Catalog Design services (Cover to Cover).
    • We have extensive experience in the B2B Distributor business segment.
Page 9
Slide 50
SAMS SERVICES
  • Give your printed catalog design files a new life as an Online FlipBook Catalog!
    • Fast and economical option to leverage the effort that went into creating a user-friendly printed layout & design.
    • Make your printed catalog accessible - any time, any place (internet or thumb-drive.)
    • User friendly features - no long waits for downloading large files or slow access times.
    • Intuitive and appealing page flipping - inviting frequent and deeper usage.
    • Significantly better option than a downloaded PDF of your entire catalog.
Page 10
Slide 60
SAMS SERVICES
  • Open a new sales channel - in days ... not weeks or months!
    • Designed for businesses who want to make a speedy, hassle-free transition to an online store.
    • Tightly focused on business needs and priorities such as - Low cost, low complexity, fast implementation. Minimal resource & installation requirements.
    • Pre-fab, ready-to-install approach with minimal ongoing maintenance requirements or performance issues.
    • Technology choices made with the above goals in mind - not to show-off or experiment with 'bleeding edge' technology.
  • Note:
    • Great news for your business - but may not be good news for those wishing to expand the IT staff / budget!
Page 11
Slide 70
SAMS APPROACH
  • Our accumulated expertise is here for you as we learn continually from each project.
    • Any organization with money and time can develop this capability.
    • We have learned from our experience / mistakes over the years.
    • We have made significant investments in custom tools and training to achieve high efficiency & quality.
  • Partnering with SAMS results in great values.
    • Note that in-house efforts often overlook the large hidden cost - staff time & focus (including senior management - to keep the project on track)
    • Not to mention the significant opportunity cost of that time!
Page 12
Slide 80
SAMS APPROACH
  • Our Results Oriented Approach
    • Our delivered products & services support your Marketing and Sales efforts.
    • One poorly designed or badly printed catalog can adversely affect not just your marketing campaign but your company's image / reputation.
    • We are mindful of the strategic importance of our work. We take our commitments / responsibilities seriously, and always strive to improve our quality and reliability.
Page 13
Slide 90
SAMS APPROACH
  • Experience and Customer Service you can depend on.
    • We take the time to understand your business and your priorities. And we look beyond a transaction to focus on building a long-term relationship.
    • We are here to help you meet your goals - we succeed when you succeed.
  • Try us for your next Catalog Design / Publishing project or Online Store - and our results will speak for themselves.
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Slide 100
NEXT STEPS
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SAMS Custom Catalogs - Serving your Catalog Needs and Goals