Online Store :: Web (HTML) Catalog & Store to extend your website

In addition to publishing a well designed printed catalog, more and more businesses are investing in a web version to tap in to the growing trend of online shopping. The trend that has become quite strong in the consumer goods area and is getting stronger in the B2B / business segment.

Investments / Resources Perspective

• EASY TO LAUNCH
  • The SAMS Online Store solution is a well-designed, nearly ready-made site that can be tailored to your preferences and launched in days.
• SOLID DESIGN
  • Factors in all key ingredients - Visual Design, Interaction Design, Good web development and SEO practices - that deliver key business and user-friendly features / benefits. Easy-to-Launch & Easy-to-Manage; Easy-to-use & Easy-to-find on search engines.
• MAJOR SAVINGS
  • Saves you significant costs and challenges of putting together a team of specialists and the substantial overhead of coordinating their efforts. Both for the initial launch and subsequent refinement / update cycles.
• GREAT RETURN ON INVESTMENT
  • A small investment helps you deal with this critical step - transforming your site from a marginal supporting role as an online brochure - to an active & effective role in your marketing and sales function.

Benefits / Opportunities Perspective

• MARKET EXPECTATIONS
  • Online Shopping is an increasing trend even in the B2B space. Today, customers expect reliable sellers to have an Online Store. (Just as a website became a basic requirement a decade ago.)
• COMPETITIVE ADVANTAGE
  • Stay ahead of your competition and maintain / expand your presence and credibility without falling behind.
• NEW SALES CHANNEL
  • Open a new channel attracting customers who can find your catalog and product information over the web and access it / place quotes 24x7 from any location.
• EMPOWERED SALES & SERVICE
  • Increase the effectiveness of Field Sales and Customer Service staff. They can quickly access the latest version of your catalog (including any updates since the last printing.) They can share links to specific product / category pages with your customers who request that information.

24x7 Access

The Online Store is accessible over the internet and available 24 hours a day, 7 days a week from any location. It can also be stored on a CD or Flash Drive (USB Thumb Drives or SD cards) for access without an internet connection. This latter option can be useful for your sales staff if they happen to be in an area where they are unable to connect to the internet.

Easy / Intuitive Navigation & Browsing

The design of the Online Store is similar to online stores that users are familiar with. In keeping with our goal of making it easy to use / navigate, there are several ways to find and access product and category information.

The most direct and visible way is to view the album / grid display of the categories, click on them to view sub-categories - and then click again to view products in those categories. Another way is to use the expandable menu in the left sidebar. Clicking on any Category Name reveals the subcategories contained in that category.

Powerful Search

Making it easy for shoppers to find the product or category they are looking for plays a key role in turning visitors to repeat visitors and shoppers to buyers.

The search box in the left sidebar offers an advanced search functionality where simply typing in a word from the Product or Category name (or the SKU) quickly narrows the available options to a handful. Users can simply click on one of the displayed options to directly visit the page for that product or category.

'Add to List' and 'Request Quote' functionality

When viewing the Product Details page, the user can click on the 'Add to List' button to create a list of products they are interested in.

On the 'View List' page, they can review the list, update quantities (or remove items) very easily, then enter their information prior to requesting a quote by clicking on the 'Request Quote' button.

Easy installation - Minimal Tech. requirements

No Database or special "Server-side" technology (e.g. ASP or PHP) required. That means easy installation without added costs and complexities.

SAMS generates the full set of static html pages (along with associated images / files) in a folder (with a few sub-folders) that simply need to be copied where your current site pages are stored. It is a simple step that takes minutes.

Customizable Visual Design / Style

Style settings are stored separately and are easily customizable to match your existing site / branding.

Contact us to get started with your online Online Store.

View a demo of a live version here

Online Visibility / Search Engine Optimization (SEO)

Nowadays, a critical part of a web development effort is the strategy for search engine optimization.

Good SEO practices can elevate your site in the search results while the use of questionable / shady techniques (known in the industry as "black hat" techniques - often promised by dubious "SEO consultants") can result in your site sinking in the results or worse, getting blacklisted.

SAMS Online Store comes with effective and ethical SEO practices implemented - maximizing your site's visibility to potential customers in search engine results pages.