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Increased Market Share
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Revenues + Margins
By Refining + Aligning your
Products & Services
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Increasing the ROI / returns of your investment in Marketing, Product Management, and Web Communications.
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Sharp Analysis Insights DNA
A Roadmap for
Marketing Analysis +
Product Strategy +
=> Going from Vision to Reality
Need a Map?
Whether you are in the process of starting a business - or you are aspiring to take your business to the next level (new products, markets, marketing approach), you will probably find this roadmap (or checklist) quite valuable.
The roadmap presents a clear visual summary of the major steps involved in business planning and marketing analysis. It guides your efforts and clarifies your thinking by highlighting the key building blocks / areas, their inter-relationships, and the path towards a set of solid, comprehensive, defensible action plans.
Thumbnail shown here. Click on it to see it full-size.
Get Ahead - Stay Ahead!
This is not a do-it-once-and-forget endeavor! Given its tremendous value in setting the right direction for your business, it makes sense to revisit it from time to time.
As you know (but maybe prefer not to think about!), your competitive situation and other environmental factors are changing frequently. Thus you can get good dividends (and make timely business decisions) by revisiting / updating this analysis (even at a high level) on a monthly to quarterly basis.
Take it to the Next Level
The key ideas and outputs that come out of this process can be maintained in a company KnowledgeBase - rather than some boring files that no one looks at again.
An online KnowledgeBase can serve as a valuable and easily accessible guide for company operations & projects - keeping them aligned with overall goals, strategy, key decisions. It also serves as a reference for various other organizational needs - as shown in the boxes at the bottom right of the map.
You can do this with free open-source tools with a bit of customization / setup - to make it effective and easy-to-use by the entire team. Interested?!
Feel free to use the process/ roadmap above to move steadily from vision to reality (successfully implemented plans / launch). If you need a sounding board, someone to add valuable ideas and feedback, and apply well rounded analysis and planning skills based on solid experience, just drop me a line.
Wish you the best with your marketing analysis and business planning efforts!