Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
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We can help you



Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins


By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications

High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.










Free Guide to Building Effective Websites

Simple, quick, jargon-free
Guide to building effective websites





































Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements



















In search of The Art of Innovation



















Think SHARP! Strategy Horizons Architecture Requirements Plans



















Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA


























Business Vision to Website Launch

A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality



Marketing Analysis & Business Planning

From vision to launch - a roadmap

Need a map?

Whether you are in the process of starting a business - or aspiring to take your business to the next level (new products, markets, marketing approach), you may find this planning roadmap (& visual checklist) quite valuable.

The roadmap presents a clear visual summary of the major steps involved in business planning and marketing analysis. It guides your business planning efforts and clarifies your thinking by highlighting the key building blocks / areas, their inter-relationships. It highlights the iterative and interconnected path that leads to a set of solid components of a winning business plan / marketing plan.


Click on the thumbnail image below to view (and download) the full-size version of the Strategy & Planning Roadmap. Check back for updates!

Business Vision to Website Launch

Thumbnail shown here. Click on it to see it full-size.


Marketing strategy professional website reviews

Improve your marketing and business plan with a professional review.   Info.

Get ahead - stay ahead!

This is not a do-it-once-and-forget endeavor! Given its tremendous value in setting the right direction for your business, it makes sense to revisit it from time to time.

As you know - but maybe, prefer not to think about (!), your competitive situation, market trends, and other environmental factors are changing all the time.

You can get great returns ROI (from timely, effective business decisions) by reviewing & updating this analysis (even at a high level) on a monthly to quarterly basis. ( Driving with an outdated map is more hazardous than it may appear! )

We can help!


Take it to the next level

The key ideas and outputs that come out of this process can be maintained in an online company KnowledgeBase - rather than some files on someone's PC that no one looks at again.

An online KnowledgeBase / Collaboration system can serve as a valuable and easily accessible guide for company operations & projects - keeping all team members aligned with overall goals, strategy, key decisions. It also serves as a reference for various other organizational needs - as shown in the boxes at the bottom right of the map.

You can do this with free open-source tools (like a content management system) with a bit of customization / setup - to make it effective and easy-to-use by the entire team.    Interested?!


Feel free to use the process/ roadmap above to move steadily from vision to reality (successfully implemented plans / launch). Wish you the best with your marketing analysis and business planning efforts!  

If you need a sounding board, someone to add valuable ideas and feedback, and apply well-rounded analysis and planning skills based on solid experience, just drop me a line.



Small Business Web Design Marketing Strategy Consulting Services
Strategy Innovation Bulb

Marketing consulting services - online marketing strategy to drive winning marketing plans, product innovations, web marketing, online content, SEM & SEO.


Quick start, fast track option

Uncover opportunities with an


Website  REVIEW

Business & Marketing Plan  REVIEW



See also:

Slide on revamping your web strategy - web communications - web design


SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews