needs and wants!
via high quality products + communications
that delight your customers
We can help you
Awareness + mind share
Revenues + margins
By Refining + Aligning your
Products & services
High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.
Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.
Simple, quick, jargon-free
Guide to building effective websites
Sharp Analysis Insights DNA
A roadmap for
marketing analysis +
product strategy +
going from vision to reality
Need a map?
Whether you are in the process of starting a business - or aspiring to take your business to the next level (new products, markets, marketing approach), you may find this planning roadmap (& visual checklist) quite valuable.
The roadmap presents a clear visual summary of the major steps involved in business planning and marketing analysis. It guides your business planning efforts and clarifies your thinking by highlighting the key building blocks / areas, their inter-relationships. It highlights the iterative and interconnected path that leads to a set of solid components of a winning business plan / marketing plan.
Click on the thumbnail image below to view (and download) the full-size version of the Strategy & Planning Roadmap. Check back for updates!
Thumbnail shown here. Click on it to see it full-size.
Improve your marketing and business plan with a professional review. Info.
Get ahead - stay ahead!
This is not a do-it-once-and-forget endeavor! Given its tremendous value in setting the right direction for your business, it makes sense to revisit it from time to time.
As you know - but maybe, prefer not to think about (!), your competitive situation, market trends, and other environmental factors are changing all the time.
You can get great returns ROI (from timely, effective business decisions) by reviewing & updating this analysis (even at a high level) on a monthly to quarterly basis. ( Driving with an outdated map is more hazardous than it may appear! )
Take it to the next level
The key ideas and outputs that come out of this process can be maintained in an online company KnowledgeBase - rather than some files on someone's PC that no one looks at again.
An online KnowledgeBase / Collaboration system can serve as a valuable and easily accessible guide for company operations & projects - keeping all team members aligned with overall goals, strategy, key decisions. It also serves as a reference for various other organizational needs - as shown in the boxes at the bottom right of the map.
You can do this with free open-source tools (like a content management system) with a bit of customization / setup - to make it effective and easy-to-use by the entire team. Interested?!
Feel free to use the process/ roadmap above to move steadily from vision to reality (successfully implemented plans / launch). Wish you the best with your marketing analysis and business planning efforts!
If you need a sounding board, someone to add valuable ideas and feedback, and apply well-rounded analysis and planning skills based on solid experience, just drop me a line.
Marketing consulting services - online marketing strategy to drive winning marketing plans, product innovations, web marketing, online content, SEM & SEO.