Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
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We can help you



Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins


By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications

High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.










Free Guide to Building Effective Websites

Simple, quick, jargon-free
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Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements



















In search of The Art of Innovation



















Think SHARP! Strategy Horizons Architecture Requirements Plans



















Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA


























Business Vision to Website Launch

A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality



3 Tips for Successful Marketing Innovation
Strategy driven Product Management Consulting

It has become trendy to talk about innovation or insert the word into all forms of communications about product management and marketing communications! Popularizing the idea is good, achieving meaningful innovation is even better.

With more and more tools and technologies available to us, it is easy to get drawn into the details of making things work - as opposed to making the right things. Things that your target audience / customers need, care about, appreciate, are wiling to pay for, and happy to root for!

Moving from the sphere of product strategy / product innovation to that of marketing communications, this translates to giving priority to communicating those things that your customers care about more (e.g. benefits and impact) - rather then regurgitating facts (e.g. feature details and specs) that may be of secondary importance.

An analogy would be mastering the technicalities and options of your Digital SLR but not spending enough time on developing an appreciation for interesting subject matter, composition, and lighting - the aspects that satisfy and delight your target audience. I am sure we all know a few "avid photographers" with expensive equipment who might fall into that category!

We believe that small businesses that succeed and grow into the SMB or even the large business category, possess and apply this strategy-driven, user-focused mindset outlined below. A way of thinking that helps them uncover market opportunities and create exceptional products, services, communications -- serving and delighting their users, customers, and stakeholders.

If you are interested in that path, here are some tips to get you going. If you are already practicing these and more, that's great - when you need a sharp, innovative consultant to augment and enrich your efforts, please contact us.


3 Tips for Successful Marketing Innovation

Meaningful innovation, ultimately, is about finding ways to satisfy (and even delight / inspire) your target users and customer segments, fulfilling your brand promise, delivering great value, while staying ahead of your competitors and market trends.

Here are 3 key tips on achieving meaningful innovation to create superior products, services, messages, strategies.


Marketing Innovation Tip #1

For highly satisfied and engaged customers :
Customer focus & Marketing Strategy driven Innovation / ReDesign

Marketing Analysis & Strategy   |   Business & Product Innovation   |   Online Marketing & Web Communications


Steps to Web & Marketing Innovation / Effectiveness


Meaningful innovation starts with a focus on customers, end-users, and that pesky little detail called the competition. It is about satisfying unmet needs or finding a new way to serve your users that is superior to competing alternatives. Getting carried away with technology and tools to build something (simply because it is possible or even easy to do) is a great way to spend your time and money - but may not result in attracting your target customer's time (attention) and money (purchases).

This can serve as a good visual summary that reminds us of the value of keeping your focus on the key drivers - aka the basics.

Analyzing your customers and segmentation, your direct and indirect competition, your current marketing plan elements - starting with your main products, services, and brand; and the key messages to promote them.

It is also a good map / list of the key marketing analysis and planning activities that we can help you with. Applying our skills and experience with innovation to come up with refinements and new ideas - from tactical to strategic.


Marketing Innovation Tip #2

For consistent / repeatable market wins:
Market, User, Customer focused innovation works across company size

Achieving success once (with one product) is one thing - achieving it with multiple products / services / markets is usually the result of following the principles of market, customer & user focused innovation. Of course, when supported with the right level of investments.

Even billion dollar companies (ahem ... Google, Microsoft ...) have made basic product strategy missteps by losing their focus on the basics above. To avoid expensive write-offs on failed ventures, regardless of your business size and market position, you can follow the approach above to uncover winning ideas and marketable solutions.

with an Idea
New Venture
Small / Medium sized Business (SMB segment)

Wherever you may be on your journey, we can help you focus on the strategic fundamentals, identify issues and opportunities, and move forward towards achieve your business & marketing goals.








Marketing Innovation Tip #3

To overcome the usual impediments to innovation:
Get Fresh Perspective + New Ideas from a Strategic Marketing Consultant

Blind Spots
Inward Focus
Sacred Items


We can help you identify & overcome some of these common and powerful obstacles to innovation and growth.

And also recognize and move away from the dreaded sunk-cost fallacy - which prevents the scrapping of non-working ideas and moving towards new, profitable opportunities.

In case you were wondering, N.I.H. is the Not Invented Here syndrome.


Solid Credentials - Solid Results



Feel free to contact us to augment your efforts or delegate any of the above strategic tasks to us.

Our high-quality Strategic Product Management / Product Strategy Consulting Services are enriched by a complementary and effective combination of experience & skills -- from the Marketing Analysis & Business Planning side as well as the Online Communications & Web Design area.

We enjoy helping clients take their products, plans, and communications to the next level -- with analysis, insights, reviews, recommendations, and quality deliverables including business plans, marketing plans, product management plans.



Contact us for a free consultation to discuss your needs & goals - and how we can help you achieve your marketing goals.


Solid Credentials - Solid Results




SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews