Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
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Strategy for a highly effective Web Presence
Checklist of criteria for Website Effectiveness & ROI


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  • Are you a small business, startup, or a mid-size / SMB firm aspiring to improve your marketing and web communications / web presence?
  • Are you concerned about getting your money's worth (i.e. a good Return on Investment) on your marketing and web development dollars / budget?
  • Are you interested in smart savings versus those so-called "savings" that turn out to be expensive in the long run? The latter can lead to a middling site that requires ongoing time, attention, & money on fixes and never-ending updates/ corrections. And even after that, the site may NOT deliver the impact and benefits for your business.

The simple and concise checklist below highlights the key elements that must come together to make your business website effective i.e. deliver the key messages, content, & functionality that your target audience needs - which in turn leads to the achievement of your marketing and business goals.

Web Design has come to mean many things. So a little clarification will help. Designing an effective website for your business (goals, architecture & plans) - involves a lot more than what the original term "web design" used to refer to - which is now more accurately termed as "Visual Design".

While visual design is an important skill - just like good writing skills, (and there are plenty of competent providers in both of those categories thankfully), the checklist below quickly shows that there are many other important, strategic dimensions that determine the effectiveness and value of your website.

The checklist of criteria below will help you focus on those key dimensions / elements. Guiding you in building a highly effective website that achieves your key business, marketing, and website goals - leading to a high ROI.

This checklist can be used not only to evaluate your current or planned web design & development efforts, but also to make good decisions on your service providers / project partners - to ensure the right mix from strategic direction, architecture, to tactical execution.



Maximize the ROI (Return on Investment) from your Web Design & Development, and Marketing Communications Budgets.

Effective Website Checklist for high ROI



With all the operational / execution / "visual design" details demanding our attention, the underlying major objectives of your website and web development efforts are often forgotten or blurred.

Using this checklist as a quick reference guide, you can ensure that all the key elements or dimensions of effective website design and web development are given the priority and attention they deserve.

It also gives you a framework to categorize issues and opportunities related to the site. That makes it easier to prioritize them (making pragmatic trade-offs where necessary), and then getting the right answers to address them effectively.


Feel free to contact us to solidify your plans & efforts to take your website to the next level!



Art-of-Innovation Consulting Services - a solid combination of experience - from the Business Analysis & Marketing Planning side as well as the Web Design & Communications area. Helping clients with insightful analysis & planning for their business & product innovation, as well as their marketing communications and website redesign efforts.

Want to take your business / website to the NEXT LEVEL?   We can help YOU make it happen.

►  Get started  with  an  OBJECTIVE  and  INSIGHTFUL   Website  REVIEW   |   Business Plan  REVIEW


With a free initial consultation to discuss your needs & goals and how we can help you achieve them..


SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews