needs and wants!
The ONLY approach that actually works is one driven by a genuine understanding of fundamentals - and the sharp / perceptive application of those ideas on the core areas of your business.
A simple analogy:
A car does not travel far without all the complex, inter-related activities / processes going on under the hood.
But without a good map, a well-charted route, and the ability to navigate and steer the car in the right direction, you will not reach your destination!
It's easy to get mired in the details of technical development or tactical activities - that like the car engine consumes the bulk of the energy and noise(!). However, it is the ongoing focus on the map, the surrounding terrain, and navigation/steering that ensures that all the tactical work leads to the achievement of desired goals.
Smart, cost-effective, iterative approach
for ongoing growth + innovation
Let's look at some key business questions - and quickly review how the process of innovation works in that domain.
How to grow your business online - and take it to the next level?
How to achieve key marketing & sales goals - year after year?
How to innovate & improve your products & services, sales & marketing processes - to go beyond higher sales and profits to a sustained improvement in customer satisfaction, appreciation, and referrals?
Great answers!
To reach a higher level of success in competitive markets, the sustainable way is harnessing the power of innovation. Applying sharp, creative problem-solving, along with envisioning & ideation skills - to create better products & services that truly serve and delight your target customers. Ongoing, repeatable success comes from the sound, effective, and ethical marketing strategies outlined above!
Innovations are driven by insights. Insight & strategy driven innovations can enhance various facets of your business - your brand, products & services, marketing plans & campaigns, sales efforts / process, business models, organizational improvements (e.g. that lead to better collaboration and execution).
Insights come from clarity - a clear understanding of key drivers & trends, competition, business environment, customer & stakeholder perspectives, unmet needs, available options, and new opportunities.
The key is to rise above the noise, echo chambers, same-old patterns to generate innovative ideas, define pragmatic winning solutions, and execute well-crafted plans.
Sharp strategies - solid results
Now, let's take a closer look at some areas / levers of innovation that can drive high-priority business and marketing goals.
Want to increase customer satisfaction & sales?
Short Answer:
GREAT PRODUCTS that serve verified and well-understood user needs, delivering benefits that satisfy and delight your users and customers.
more ...
Great products (and related services) win customers, keeping them satisfied & enthusiastic for the long haul. Customers who rave about your products and spread the word are your best sales force!
To achieve that, you have to step back from the details of building / engineering / delivering your products & services - and maintain a wider perspective that includes your customers, competition and environmental factors.
With an objective, fresh perspective, we can help you refine your product management strategy and revitalize your product innovation / product refinement efforts. Helping your team create high-quality, well differentiated products. Via creative idea generation (ideation), facilitated brainstorming sessions, envisioning and smart evaluation of new and improved features of your products & services. The sound & sustainable way to happy & engaged customers!
Want to reach & convert more customers?
Short Answer:
EFFECTIVE MESSAGING that presents the benefits, positioning, and competitive strengths of your products, brand, and company.
more ...
Make sure that your target audience / target market segments understand and appreciate the main benefits and strengths of your brand, products and services - and how they are better than your competition's offerings. Address all parts (roles) of your audience - including business decision makers, influencers, end-users, technical buyers.
We can develop a fresh, contemporary, effective online marketing / web communications strategy - starting with "key marketing messages" about your company, brand, positioning, value proposition, USP, and offerings. These well-defined marketing messages and themes are critical for driving your web presence, web design, web communications efforts.
Want to increase marketing effectiveness & ROI?
Short Answer:
Ensure ALIGNMENT between overall business and marketing strategy and downstream implementation initiatives - including product development / innovation and promotion.
more ...
Start by applying the art of innovation to refine, enhance, and align your business and marketing strategy. Note: Any business owner / CEO is following a strategy - whether it is written down clearly or in their head!
The clarification and alignment of business vision & goals, marketing strategy, and sales efforts is often critically neglected - leading to wasted dollars & effort, scrapped projects/ campaigns, lost opportunities.
Marketing analysis and business planning activities that lead to the creation of a sound business plan / marketing plan bring great value to the business - by surfacing lots of pertinent questions and challenging untested assumptions.
A marketing plan or business plan needs to be a living document - that is revisited and updated periodically in light of the latest competitive analysis, market research, trends. High quality, up-to-date plans also ensure that all members of the team, especially the core team, are on the same page about the direction of the business.
Quick start, fast track option
Uncover opportunities with an
OBJECTIVE and INSIGHTFUL
How are all these marketing activities connected?
Download this handy
Business Planning & Marketing Analysis Roadmap (Visual checklist)
This strategic roadmap outlines the key steps, starting from
- a business vision,
- through marketing analysis and strategy development,
- to solid & effective execution plans
... that help you get your business running and achieving targeted goals.
Let's get to work and make it happen!
Sharp strategies - solid results
Contact us today for a free initial consultation.
◉ Fortune 500 Global companies ◉ Big 4 Consulting firms
◉ Entrepreneurial Startups & SMB.
Strategic Marketing consulting services
- strategy driven go-to-market & business plans,
product innovation, key marketing messages,
MRD/PRD, web content, PR, SEO strategy.
SF Bay Area based Strategic Marketing Consultant for Small Business, SMB, and Large Companies.
We help you grow your business with fresh ideas, sharp analysis, powerful insights, comprehensive business plans. Top quality professional consulting services guided by your business vision and priorities.
Marketing
Strategy driven Product Innovation, Online Marketing Communications,
Business Plans & Marketing Plans.
Management Consulting
San Francisco Bay Area, CA
Auri Biswas
B.S., M.B.A. (Duke Univ.)