Web Design, SEO, Web Strategy, Product Management Consulting driven by Business Innovation & Marketing Strategy. Web Communications, Website ReDesign, Web Product Management, Web Site / App. Requirements, User Experience/ Usability, Organic SEO, Visual Design, Site Review.

Marketing & Web Strategy for Startups, Small-Medium Businesses (SMB), large organizations. San Francisco Bay Area. [SF Bay Area East South Bay Peninsula San Jose Berkeley Oakland Palo Alto Mountain View Sunnyvale Santa Clara Cupertino Fremont. Creativity, Quality, Professionalism.

Art of Innovation - Business Web Redesign Innovation Consulting - Innovation, Strategic Alignment, Effectiveness for Large Businesses, Entrepreneurial  Ventures / Startups, Non-profit Organizations, Small Business Owners
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Art of Innovation Management Consulting Services
Business & Marketing Strategy driven  Web Innovation  /  Web Design  /  Product Management

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Art of Innovation Logo Mini   ABOUT  

 


In search of The Art of Innovation


 

Think SHARP! Strategy Horizons Architecture Requirements Plans

 


 

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA

 

 

 

Innovation
What's a better / unique way to do this?

Strategic Alignment
Will it help us achieve overall goals?

Effectiveness
Focus on activity or achieving results?


Start off right with the Ws ...

What we are trying to achieve, and Why
Where we are trying to go, When, Who ...


And you will WISE up in no time!

 

 

 

 

Secrets of Outstanding Websites Business Innovation

Sharp Analysis ► Insights ► DNA

 

 

 

 

 

ABCs of Web / Portal Design & Development Business & Web Innovation Tips / Slides in the

Resources Section

 

Secrets of Outstanding Websites/Portals - Web Product Management / Innovation / ReDesign

 

 

 

 

PROFILE:  AURI BISWAS, Principal

M.B.A. (Duke Univ.),  B.S. (I.I.T.).   N.T.S. (National Talent Search Scholarship recipient).

Trusted Strategic Advisor relied upon by CEO's, Initiative Leaders, and Business Owners / Entrepreneurs

Art of Innovation Icon  Innovative, results-oriented consultant with a solid track record of planning & directing strategic enterprise initiatives – involving strategy driven product management (& program mgmt.) of Web 2.0 Applications / Sites / Portals; Redesign / Reengineering Initiatives (Enterprise Architecture - Process/Workflow, Systems, Organization). Driven by overall goals and business / product / user requirements (envisioning, gathering, refining) with an awareness of  market, technology & social trends + opportunities.

Art of Innovation Icon  Auri’s solid experience at 'Big 4' and other top-tier consulting firms helped him refine a wide range of skills and a solid professional approach - including a cross-functional perspective and a passion for quality & results. Collaborating with senior executives, clients, and team members, Auri applies the maxim of "Work smart, then work hard" ... achieving objectives reliably within targeted timelines & budgets.

Art of Innovation Principal
 

YOUR TRUSTED, STRATEGIC PARTNER


Highly Competent and Reliable  Creativity   Highly Competent and Reliable  Quality   Highly Competent and Reliable  Professionalism


WORKING TOGETHER TO DELIVER RESULTS

 

Feel free to call or e-mail today to discuss how we can start working together.

 

 

OVERVIEW OF CREDENTIALS

  Roles

  • Director of Product Management
  • Founder Director of a highly regarded nature / outdoors portal
  • VP of Portal Strategy, Requirements and Architecture
  • Project Director, Senior Manager, Principal Management Consultant
  • Senior Program and Project Manager, Engagement Manager

 

 

  Academic Credentials

  • Well rounded academic credentials
    • M.B.A. Duke University
    • B.S. in Engineering & Technology Management, IIT.
    • National Talent Search - NTS Scholarship. GMAT 96th Percentile
  • Key leadership positions in university student government.

  Professional Credentials

  • Formative tenures at a leading global (Big 4) Consulting Firm (Price Waterhouse Management Consulting Services) and an industry-leading, innovative, enterprise software firm (in the billion+ dollar range with a 1000+ strong consulting division) based in Silicon Valley (Sybase Professional Services.).
  • Directed and participated in major projects for some of the world's leading organizations. (Fortune 500, BW Global 1000, Major National Foundations, Research Institutions).
  • VISUAL SUMMARY

    Insightful Experience in a Variety of Key Areas

    Insightful Experience spanning Key Areas

 

WIDE RANGE OF EXPERIENCE

  • Innovation-driven Product Management for Websites / Portals / Web-based Applications
    • Marketing / Competitive Analysis
    • Business Model and Product / Site / App. Ideas - Envisioning / Brainstorming / Ideating
    • Product / Site / Application Benefits, Positioning, Features
    • Business / Product / User Requirements (PRD / MRD)
    • User Interface Design / User Experience / Usability
    • Information Architecture, Data Model, Business Rules
    • Content Management Systems / Workflow / Business Processes
    • Project Plans, Reviews/ Retrospectives, Risk Management
  • Overall Business Performance & Management
    • Enterprise Performance Improvement via Business Process Innovation and Integration
    • Change Management inc. Stakeholder / Sponsor / Client communications
    • Business Plans (Strategy, Marketing Plan, Structure and Operations)
    • Enterprise Architecture (Bus. Process/ Workflows, Systems, Organization)
  • Practice Development
    • Creation of Project Methodologies, Frameworks & Deliverables
    • Business Development, Staff Development, Coaching & Mentoring
  • Enabling Business and IT Initiatives
    • Complex Dynamic Websites, Web Applications& Enterprise Portals - EP
    • Business Process Reengineering / Process Innovation - BPR
    • Business Intelligence / Metrics - BI / KPI
    • Knowledge Management, Data Warehousing - KM / DW
    • Enterprise Resource Planning / Integration - ERP (SAP)
    • Customer Relationship Management - CRM

 

EFFECTIVE STYLE

  Solid Leadership & Communications Experience

  • Manage diverse teams of over 20 people including senior-level management.
  • Interact regularly with senior executives including the CEO/ CFO/ VPs.
  • Experienced facilitator of group sessions with senior executives, middle management & staff.
  • Direct / program manage challenging, enterprise-level/ mission-critical projects.
  • Speaker at various seminars in the US and abroad.

  Management and Personal style: (Based on reviews and comments from others)

  • "Results oriented, energetic and dynamic individual with firm belief in teamwork & collaboration."
  • "Fast learner, adept at creative problem solving using a multi-disciplinary, cross-functional approach."
  • "High degree of commitment to excellence, ethics, professionalism."
  • "Leads and motivates teams towards high achievement in a positive, supportive environment."
  • "Versatile, adaptive approach - formal and dignified and informal/personal as the situation merits."
  • "Skillfully utilizes a combination of tact, diplomacy, influencing and negotiating skills as appropriate."
  • "Amiable, articulate, well-read, with a solid presence."

 

  DISC  Personality  Profile

[Administered by the In-house Specialist at Boston Consulting Group]

Art of Innovation Icon  Type:  APPRAISER

Appraisers make creative ideas serve practical purposes. They use direct methods to accomplish results. Appraisers are competitive, but other people tend to view Appraisers as assertive rather than aggressive because Appraisers are considerate of others.

Instead of giving orders or commands, Appraisers involve people in the task through persuasion. They elicit the cooperation of those around them by explaining the rationale of the proposed activities.

Appraisers help others visualize the steps that are necessary to accomplish results. Appraisers usually speak from a detailed plan of action that they have developed to ensure an orderly progression toward results. Appraisers are good critical thinkers.

 
DISC is the most widely used & validated personal assessment used by over 50 million people around the world. It is a multi-purpose instrument based on the research of William Moulton Marston Ph.D. of Harvard University and Dr. John Geier from the University of Minnesota.

 

 

PERSONAL INTERESTS

  • Widely traveled (business & personal) in the US as well as Europe, Australia/NZ, Asia.
  • Photography, writing and creative projects, hiking and nature / outdoors events
  • Keenly interested in working for entrepreneurial businesses, non-profit organizations, serving the community.
  • Outstanding Volunteer Award from the India Community Center (Non-Profit Community Organization).
  • Attended Craigslist Foundation Non-Profit Boot Camp, 2004 and 2005.

 

SOLID RANGE OF SKILLS

General

  • Sharp / creative thinker & communicator with extensive hands-on planning / directing / managing skills.
  • Swiftly absorb and apply knowledge, with excellent analytical skills.
  • Sound understanding of concepts & issues in the areas of business and IT / Web Development.
  • Solid capabilities in PC and Web-Based personal productivity, financial, graphics software/tools including - financial modeling/spreadsheet analysis (Excel), presentations (MS-PowerPoint), project planning & monitoring (MS-Project), process/ workflow diagramming (Visio), graphics & visual design (Photoshop / CS, InDesign, Fireworks).
  • Exposure to a variety of enterprise and web-based business applications/ systems (ERP / SAP, Financial, CRM, Business Intelligence, Data Warehousing, Order Fulfillment systems, LMS, CMS.)
  • Experience with multiple/evolving technology platforms, software products, vendors & environments.

 

Enterprise Portals / Websites / Web-based Applications

    Unique combination of strengths / hands-on skills - from front-end to back-end:

  • User Needs Assessment and Product Requirements Gathering / Envisioning / Definition / Analysis.
  • User Interface / User Experience / Interaction and Visual Design / Branding
  • Web Content Creation / Editing for textual and graphic / multimedia content.
  • Information Architecture & underlying high-level systems architecture (data model, database driven dynamic sites, database design principles, program design & development / testing.)
  • Website Usability Analysis, Traffic analysis, SEO, site reviews, refinement opportunities.
  • Hands-on experience/ proficiency with web design software including Dreamweaver, Fireworks, Photoshop, Flash.
  • Good conceptual understanding and hands-on experience with web development frameworks, project & bug tracking systems, project / team collaboration wikis, programming languages, relational databases, content management systems, blogging systems and forum software. Including PHP, Javascript / AJAX, MySQL DB / RDBMS, Apache Web Server, Perl/ Mason, Ruby on Rails, Mambo / Joomla CMS, phpBB / vBulletin forums, TRAC wiki/SCM, Blogging Tools (WordPress) et al.

 

  To get started with a free initial consultation, or for any other queries, please Contact Us.

Art of Innovation Principal -  Chief Innovator


" Inspiring vision, creative ideas, action plans -
along with a collaborative approach
that engages all participants - provide
the necessary foundation for enduring success."

 

Art of Innovation Management Consulting Services
Business & Marketing Strategy driven  Web Innovation  /  Web Design  /  Product Management
 

      © 2009  Auri Biswas - Art-of-Innovation.com
Art of Innovation Contact Info and Form Link

Management Consulting


San Francisco Bay Area, CA

Auri Biswas


B.S., M.B.A. (Duke Univ.)

Innovation - Bridging Strategies/Goals, Business / User/ Product Requirements and IT / Web Initiatives - Business & IT/ Web Redesign

Web Design, Organic SEO driven by Web / Marketing Strategy & Business Innovation. Web Product Management Consultant / Consulting Services. SF Bay Area.

Helping to grow / revitalize Startups, Small Businesses / SMB segment, and entrepreneurial organizations.

  Creativity

  Quality

  Professionalism

Enhance reach, mind share, revenues with customer & market focused business innovation & site redesign.


ABCs of Business/ Web Innovation

bullet  Refine your overall Marketing & SEO Strategy and Business Model by analyzing & understanding your Competition (SWOT / Competitive Analysis), Market Trends, and Target Users / Customer Segments.

bullet  Get insights & ideas to enhance your Site (Web Content & Functionality, Visual & Interaction Design, Information Architecture, User Experience) - as well as your Services & Product Offerings, Branding & Positioning, Communications Strategy - core themes & messages.

bullet  Focus on effective differentiation, a clear value proposition, meeting & exceeding user needs, gathering & utilizing feedback, key metrics / analytics. i.e. on real-world results.
 

GET STARTED TODAY