needs and wants!
via high quality products + communications
that delight your customers
We can help you
Awareness + mind share
Revenues + margins
By Refining + Aligning your
Products & services
High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.
Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.
Simple, quick, jargon-free
Guide to building effective websites
Sharp Analysis Insights DNA
A roadmap for
marketing analysis +
product strategy +
going from vision to reality
" Inspiring vision, creative ideas, action plans -
along with a collaborative approach
that engages all participants - provide
the necessary foundation for enduring success."
Based in Silicon Valley (San Francisco Bay Area), our business & marketing consulting services support innovation-driven growth for large to small businesses. Our focus includes SMB companies, entrepreneurs, startups, founders.
Short term or long term consulting engagements to help you problem-solve marketing & sales challenges, brainstorm product innovation / strategic product management issues, and envision other innovative strategies & solutions - with the ultimate focus on greater customer engagement, business growth, and market share.
The path to sustained, healthy business growth - overcoming competitive challenges - is via sharp and ethical marketing strategies (driven by smart analysis & insights - rather than gimmicks or simplistic trial-and-error methods). A business strategy that focuses on delivering great products, value, and quality to your target audience & customers.
We can help you create and refine great products and messaging (i.e. strategic product management and communications strategy) to attract, convert, and engage your customers. And help craft & deliver key marketing messages via effective and compelling website content; articles, and other online marketing communications.
Field Tested Strengths
- Strategic thinking for innovative insights
- Skilled communicator - wide range of styles.
- Results focus - balancing sound PROCESSES & meaningful OUTCOMES - driven by Business & User Goals
Get started with a free 30 min. consultation to discuss your needs & challenges - and how we can work together productively to achieve your business & marketing goals.
Visit online-marketing-strategy-101.com for a concise summary of the critical elements of marketing strategy (versus promotion tactics and implementation efforts).
PROFILE: AURI BISWAS, Principal
M.B.A. Duke University, B.S. (Engineering) I.I.T.
N.T.S. (National Talent Search scholarship).
Strategic Advisor, Management Consultant, Director of Marketing/ PM
- trusted and relied upon by CEO's, business owners, startup founders, entrepreneurs, marketing VPs
- Innovative, results-oriented professional with solid skills, passion & experience in marketing strategy, product innovation (strategic product management), and web communications. Strong foundation of program & project management of strategic enterprise-level initiatives – from business strategy driven process and product innovation; to marketing strategy driven web communications, product marketing, strategic product management.
- Solid set of professional skills from tenure at 'Big 4' consulting firms and top-tier companies. Sharp analysis, strategy, creative ideation skills. Foundation of leadership, management & communication skills. Multi-disciplinary, cross-functional problem-solving approach driven by insights & goals. Ability to swiftly find and digest relevant information - then analyze, assimilate & apply to the current endeavor for effective real-world solutions.
- Experience with small businesses & startups have helped Auri hone and utilize a wide range of skills (strategizing to execution) and an adaptive, pragmatic approach. Auri applies the maxim of "work smart, then work hard", helping both large and small businesses achieve great results.
As DIrector of Marketing (Strategic Product Management & Marketing Communications) for a mobile & web app software firm. (Japanese public company, Tokyo stock exchange.)
YOUR TRUSTED, STRATEGIC PARTNER
Creativity Quality Professionalism
WORKING TOGETHER TO DELIVER RESULTS
Call or e-mail today to discuss your needs & issues - and ways to achieve your targets.
OVERVIEW OF CREDENTIALS
- Director of Marketing (Product Strategy & Web Communications)
- Director of Product Management
- Strategic Advisor to SMB CEOs
- Founder Director of an innovative nature / outdoors public portal
- VP of Portal Strategy, Requirements and Architecture
- Project Director, Senior Manager, Principal Management Consultant
- Senior Program and Project Manager, Engagement Manager
- Well rounded academic credentials
- M.B.A. Duke University
- B.S. in Engineering & Technology Management, IIT.
- National Talent Search - NTS Scholarship. GMAT 96th Percentile
- Key leadership positions in university student government.
- Formative tenures at a leading global (Big 4) Consulting Firm (Price Waterhouse Management Consulting Services) and an industry-leading, innovative, enterprise software firm (in the billion+ dollar range with a 1000+ strong consulting division) based in Silicon Valley (Sybase Professional Services.).
- Directed and participated in major projects for some of the world's leading organizations. (Fortune 500, BW Global 1000, Major National Foundations, Research Institutions).
Insightful Experience spanning Key Areas
Contact us for a free 30 min. consultation to discuss your needs & goals - and how we can sharpen and augment your efforts to reach targeted results!
Or, how can a consultant (an outsider to your company / industry) ADD VALUE - strategically & significantly - to your current efforts?
It is easy to get totally absorbed in the day-to-day management of your business, department or project - with its daily tasks, meetings, deadlines - and the inevitable rush mode ...
Except for the occasional "retreat" - it is hard to step back and take a wider & deeper look - making it tough to think, plan and act strategically, to identify various opportunities for innovation / improvement, or to work on those issues that are affecting your results.
That is where an objective, creative & sharp consultant - with wide experience across industries and businesses of all sizes - can significantly enrich your efforts. Someone who can be a trusted sounding board and advisor - partnering closely with you & your team to achieve a higher quality and level of results.
Whether it's a major project, issue, initiative or a small one; new development or a redesign / improvement effort; you can enjoy several key benefits from our business consulting services:
- a much-needed fresh perspective
- independence & ability to stimulate as well as challenge ideas & strategies
- collaborative & creative problem solving
- energy & bandwidth to look wider and deeper
- well-honed, up-to-date competencies
- knowledge of best practices and trends.
And someone you can rely on to not just understand but be aligned with your goals - and be truly invested in your success and results - as you build & strengthen your business, products, website.
Give us a call today to discuss how we can start working together.
Want to take your business / website to the NEXT LEVEL?
We can help YOU make it happen.
Get started with an
OBJECTIVE and INSIGHTFUL
Contact us for a 30 min. free consultation to discuss your needs, key issues, business & marketing goals - and how we can help you achieve solid results.