Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
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Contact Us
About Consulting Director
Consulting Services
Consulting Home Page
Art of Innovation Big Picture

We can help you



Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins


By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications

High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.










Free Guide to Building Effective Websites

Simple, quick, jargon-free
Guide to building effective websites





































Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements



















In search of The Art of Innovation



















Think SHARP! Strategy Horizons Architecture Requirements Plans



















Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA


























Business Vision to Website Launch

A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality




" Inspiring vision, creative ideas, action plans -
along with a collaborative approach
that engages all participants - provide
the necessary foundation for enduring success."


Consulting Credentials & Approach

Getting things done with creativity + quality + professionalism

Based in Silicon Valley (San Francisco Bay Area), our business & marketing consulting services support innovation-driven growth for large to small businesses. Our focus includes SMB companies, entrepreneurs, startups, founders.

Short term or long term consulting engagements to help you problem-solve marketing & sales challenges, brainstorm product innovation / strategic product management issues, and envision other innovative strategies & solutions - with the ultimate focus on greater customer engagement, business growth, and market share.

The path to sustained, healthy business growth - overcoming competitive challenges - is via sharp and ethical marketing strategies (driven by smart analysis & insights - rather than gimmicks or simplistic trial-and-error methods). A business strategy that focuses on delivering great products, value, and quality to your target audience & customers.

We can help you create and refine great products and messaging (i.e. strategic product management and communications strategy) to attract, convert, and engage your customers. And help craft & deliver key marketing messages via effective and compelling website content; articles, and other online marketing communications.


Core Values

  • Creativity
  • Quality
  • Professionalism

Field Tested Strengths

  • Strategic thinking for innovative insights
  • Skilled communicator - wide range of styles.
  • Results focus - balancing sound PROCESSES & meaningful OUTCOMES  - driven by Business & User Goals


Get started with a free 30 min. consultation to discuss your needs & challenges - and how we can work together productively to achieve your business & marketing goals.


Sharp strategies - solid results


Visit   for a concise summary of the critical elements of marketing strategy (versus promotion tactics and implementation efforts).






M.B.A. Duke University,  B.S. (Engineering) I.I.T. 

N.T.S. (National Talent Search scholarship).


Strategic Advisor, Management Consultant, Director of Marketing/ PM

  - trusted and relied upon by CEO's, business owners, startup founders, entrepreneurs, marketing VPs

  • Innovative, results-oriented professional with solid skills, passion & experience in marketing strategy, product innovation (strategic product management), and web communications. Strong foundation of program & project management of strategic enterprise-level initiatives – from business strategy driven process and product innovation; to marketing strategy driven web communications, product marketing, strategic product management.
  • Solid set of professional skills from tenure at 'Big 4' consulting firms and top-tier companies. Sharp analysis, strategy, creative ideation skills. Foundation of leadership, management & communication skills. Multi-disciplinary, cross-functional problem-solving approach driven by insights & goals. Ability to swiftly find and digest relevant information - then analyze, assimilate & apply to the current endeavor for effective real-world solutions.
  • Experience with small businesses & startups have helped Auri hone and utilize a wide range of skills (strategizing to execution) and an adaptive, pragmatic approach. Auri applies the maxim of "work smart, then work hard", helping both large and small businesses achieve great results.




Auri Biswas in the news wires

As DIrector of Marketing (Strategic Product Management & Marketing Communications) for a mobile & web app software firm. (Japanese public company, Tokyo stock exchange.)










Highly Competent and Reliable  Creativity   Highly Competent and Reliable  Quality   Highly Competent and Reliable  Professionalism




Call or e-mail today to discuss your needs & issues - and ways to achieve your targets.







  • Director of Marketing (Product Strategy & Web Communications)
  • Director of Product Management
  • Strategic Advisor to SMB CEOs
  • Founder Director of an innovative nature / outdoors public portal
  • VP of Portal Strategy, Requirements and Architecture
  • Project Director, Senior Manager, Principal Management Consultant
  • Senior Program and Project Manager, Engagement Manager


Academic Credentials

  • Well rounded academic credentials
    • M.B.A. Duke University
    • B.S. in Engineering & Technology Management, IIT.
    • National Talent Search - NTS Scholarship. GMAT 96th Percentile
  • Key leadership positions in university student government.

Professional Credentials

  • Formative tenures at a leading global (Big 4) Consulting Firm (Price Waterhouse Management Consulting Services) and an industry-leading, innovative, enterprise software firm (in the billion+ dollar range with a 1000+ strong consulting division) based in Silicon Valley (Sybase Professional Services.).
  • Directed and participated in major projects for some of the world's leading organizations. (Fortune 500, BW Global 1000, Major National Foundations, Research Institutions).


Insightful Experience in a Variety of Key Areas

Insightful Experience spanning Key Areas



Contact us for a free 30 min. consultation to discuss your needs & goals - and how we can sharpen and augment your efforts to reach targeted results!


Sharp strategies - solid results




Consulting Focus Needs Execution Quality









Can a Marketing Consultant partner EFFECTIVELY to deliver RESULTS?

Or, how can a consultant (an outsider to your company / industry) ADD VALUE - strategically & significantly - to your current efforts?

It is easy to get totally absorbed in the day-to-day management of your business, department or project - with its daily tasks, meetings, deadlines - and the inevitable rush mode ...

Except for the occasional "retreat" - it is hard to step back and take a wider & deeper look - making it tough to think, plan and act strategically, to identify various opportunities for innovation / improvement, or to work on those issues that are affecting your results.

That is where an objective, creative & sharp consultant - with wide experience across industries and businesses of all sizes - can significantly enrich your efforts. Someone who can be a trusted sounding board and advisor - partnering closely with you & your team to achieve a higher quality and level of results.

Whether it's a major project, issue, initiative or a small one;  new development or a redesign / improvement effort;  you can enjoy several key benefits from our business consulting services:

  • a much-needed fresh perspective
  • independence & ability to stimulate as well as challenge ideas & strategies
  • collaborative & creative problem solving
  • energy & bandwidth to look wider and deeper
  • well-honed, up-to-date competencies
  • knowledge of best practices and trends.

And someone you can rely on to not just understand but be aligned with your goals - and be truly invested in your success and results - as you build & strengthen your business, products, website.

Give us a call today to discuss how we can start working together.





Want to take your business / website to the NEXT LEVEL?  

We can help YOU make it happen.

Art of Innovation Values

Get started with an



Contact us for a 30 min. free consultation to discuss your needs, key issues, business & marketing goals - and how we can help you achieve solid results.


Sharp strategies - solid results





SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews