needs and wants!
via high quality products + communications
that delight your customers
We can help you
Awareness + mind share
Revenues + margins
By Refining + Aligning your
Products & services
High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.
Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.
Simple, quick, jargon-free
Guide to building effective websites
Sharp Analysis Insights DNA
A roadmap for
marketing analysis +
product strategy +
going from vision to reality
Resources :: Slides + Tips
Innovation + Strategic Product Management + Web Design
Here are some slides, presentations and links - with some thoughts & tips on the art of innovation - in the areas of product innovation, online communications & website innovation (or renovation / web redesign if you like!), and strategy driven product / program / project management.
We feel that presenting key ideas and observations in the form of succinct, visual summaries (slides with questions, short lists / bullet points, and graphics / diagrams) is a lot more readable and effective - rather than long essays.
We hope you will find these tips helpful in enhancing your efforts to take your business to the next level - via better products, communications (inc. web content), and plans. When you need a helping hand & strategic partner to augment your efforts, just drop us a line.
Acuity: Sharpness; Keenness of perception; synonyms
Brevity: Expressing much in few words; conciseness of expression ( not a paucity of ideas / output! )
Clarity: Clearness or lucidity as to perception or understanding; free of indistinctness and ambiguity.
Product and Marketing Innovation
Effective Online Communications - Compelling Web Content
Website Product Management (and Web / Mobile Apps)
Simple, Quick, Jargon-free
Guide to Building Effective Websites
Core Concepts - Business and Web Innovation
Insights on getting the basics right. To set the right direction
for all subsequent efforts. Starting from a
conceptual / strategic level & moving to a tactical
/ implementation level.
Tips for Effective Project and Program Management