Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
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About Consulting Director
Consulting Services
Consulting Home Page
Art of Innovation Big Picture

We can help you



Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins


By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications

High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.










Free Guide to Building Effective Websites

Simple, quick, jargon-free
Guide to building effective websites





































Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements



















In search of The Art of Innovation



















Think SHARP! Strategy Horizons Architecture Requirements Plans



















Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA


























Business Vision to Website Launch

A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality



Resources :: Slides + Tips
Innovation + Strategic Product Management + Web Design

 Here are some slides, presentations and links - with some thoughts & tips on the art of innovation - in the areas of product innovation, online communications & website innovation (or renovation / web redesign if you like!), and strategy driven product / program / project management.

For information on our marketing strategy consulting services, and how we can work together to achieve your marketing goals, please visit the Home page and Services page of this site.

The Art-of-Innovation ABCs:  Acuity • Brevity • Clarity

We feel that presenting key ideas and observations in the form of succinct, visual summaries (slides with questions, short lists / bullet points, and graphics / diagrams) is a lot more readable and effective - rather than long essays. 

We hope you will find these tips helpful in enhancing your efforts to take your business to the next level - via better products, communications (inc. web content), and plans. When you need a helping hand & strategic partner to augment your efforts, just drop us a line.

Innovation ABCs Foundation Blocks

Acuity:     Sharpness; Keenness of perception;  synonyms

Brevity:    Expressing much in few words; conciseness of expression ( not a paucity of ideas / output! )

Clarity:     Clearness or lucidity as to perception or understanding;  free of indistinctness and ambiguity.

Art of Innovation Icon  Product and Marketing Innovation

Art of Innovation Icon  Effective Online Communications - Compelling Web Content

Art of Innovation Icon  Website Product Management (and Web / Mobile Apps)


To get started with a free initial consultation,
or for any other questions, please Contact Us.





Art of Innovation Icon  Core Concepts - Business and Web Innovation

Insights on getting the basics right. To set the right direction for all subsequent efforts. Starting from a conceptual / strategic level & moving to a tactical / implementation level.

Art of Innovation Icon
Art of Innovation Icon
Art of Innovation Icon
Art of Innovation Icon


To get started with a free initial consultation,
or for any other questions, please Contact Us.





Art of Innovation Icon  Tips for Effective Project and Program Management


To get started with a free initial consultation,
or for any other questions, please Contact Us.





Art of Innovation Icon  General Resources

   Business Week Online Serious Creativity Harvard Business Review Online
  Wired Online   American Management Association   Fortune Magazine
  CIO Magazine Online   CIO Insight Online    




Art of Innovation Icon  Small Business and Start-ups

  Small Business Administration (SBA)   Inc. Online   Fast Company Online




Art of Innovation Icon  Non-Profits

  Stanford Social Innovation Review Online   The Foundation Center   Internet Nonprofit Center
  Chronicle of Philanthropy   Alliance for Nonprofit Management  
  GuideStar   Charity Navigator    




Art of Innovation Icon  Bookshelf - Business & Management Classics

  in Search of Excellence Competing for the Future Reengineering the Corporation
  Zapp! The Lightning of Empowerment The 7 Habits of Highly Effective People The One Minute Manager
  Conceptual Selling



Art of Innovation Icon  Time Out!

  The Tech Museum of Innovation Innovation on PBS Secrets of Consulting: A Guide
  National Park Service   The Dilbert Zone   World Wildlife Fund






To get started with a free initial consultation,
or for any other questions, please Contact Us.


SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews