Art of Innovation: Business & Web Strategy/ Innovation/ ReDesign/ Product Management Consulting - Requirements, Architecture, Design, User Experience, Reviews, Plans, Creative Innovative Solutions, Projects



	Web Design, SEO, Web Strategy, Product Management Consulting driven by Business Innovation & Marketing Strategy. Web Communications, Website ReDesign, Web Product Management, Web Site / App. Requirements, User Experience/ Usability, Organic SEO, Visual Design, Site Review. Marketing & Web Strategy for Startups, Small-Medium Businesses (SMB), large organizations. San Francisco Bay Area. [SF Bay Area East South Bay Peninsula San Jose Berkeley Oakland Palo Alto Mountain View Sunnyvale Santa Clara Cupertino Fremont. Creativity, Quality, Professionalism.
		Business & Marketing Strategy driven Web Innovation / Web Design / Product Management


		CONSULTING SERVICES
	Web DNA Innovation What's a better / unique way to do this? Strategic Alignment Will it help us achieve overall goals? Effectiveness Focus on activity or achieving results? Start off right with the Ws ... What we are trying to achieve, and Why Where we are trying to go, When, Who ... And you will WISE up in no time! Sharp Analysis ► Insights ► DNA Business & Web Innovation Tips / Slides in the Resources Section	Business & Web Strategy / ReDesign ▼ ▼ General Business Advisory Services Marketing & Product Management Cross-Functional Collaboration Refine Business & Marketing Strategy Goals / Drivers / Target Segments / Positioning Competitive Analysis / SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats Brainstorming, Ideation, Envisioning Differentiation; Product / Service Benefits & Features; Design Elements (Interaction / Visual Design) Portals, Web Sites, Web Applications User Requirements; Use Cases; Architecture Full Life Cycle - Initial Scoping & Planning; Managing / Monitoring; Retrospectives / Reviews Strategy/ Goals, Scope, Requirements (PRD, MRD), Plans (WBS), Risks, Resources, Roadmap Close Strategic Communications View Resources Section Branding, Core Messages, Marketing Communications Web Content / Web Communications Marketing Proposals & Presentations Business Plan Summary / Presentation • Tailored to Target Segment / Audience • Exudes Professionalism & Brand Image • Overall Structure, Style, Flow, Impact • Supporting Visuals: Images, Charts, Video • Conceptual Diagrams to clarify content Close Portals/ Sites & Web 2.0 Applications Site REVIEWs Web DNA Example Site Site Vision & Web Strategy --- Define Site Goals, Target Users & Needs, Competition & Trends. Requirements & Architecture --- Features / Functions, Content / Data, Navigation / Information Architecture, Workflow Design --- User Interface / Interaction and Visual / Graphic), Branding, User Experience, Usability Web Communications / Content Strategy Development, Testing, Launch --- Using a smart iterative approach with the right mix of technology Ongoing Analysis (User Needs, User Feedback, Site Traffic, Competitor Sites) to drive refinements SEO / SERP / SEM / Page Rankings / Visibility Showcase Portal: Active-Days.org An integrated portal for Outdoors & Nature Close Business Planning / Analysis & PM Business Plan Reviews Project Plan Review Strategizing, Analyses, Research --- All the MBA / Excel / Management Consulting driven analysis enriched with deep industry experience! Business Plans --- Vision, Competition, Customers/Users, Products/ Services, Positioning, Projections, Assumptions, Risks, SWOT Analysis. Facilitator --- Brainstorming, Ideation, Focus Groups, Project Planning and Review Sessions with Executives, Managers & Staff / User Teams. Project / Program Management - SHARP^© Plans & Reviews --- Improvement Opportunities, Feedback, Ideas - applying deep experience from a wide variety of projects from top-tier companies to small-business/ startup environments. Project Reviews / Retrospectives for Lessons Learned. Close Click on the boxes to view more details. Want to take your business / website to the NEXT LEVEL? We can help YOU make it happen. ► Get started with an OBJECTIVE and INSIGHTFUL Website REVIEW \| Business Plan REVIEW A Solid Combination of Experience & Skills with a Clear and Collaborative Approach Strategic Perspective and Sharp Insights from a Synergistic Combination of Areas / Domains Redesigning your website / portal? Be sure to consider all major elements / possible areas of web innovation! Top To get started with a free initial consultation, or for any other queries, please Contact Us.
		Business & Marketing Strategy driven Web Innovation / Web Design / Product Management
	© 2009 Auri Biswas - Art-of-Innovation.com
	Management Consulting San Francisco Bay Area, CA Auri Biswas B.S., M.B.A. (Duke Univ.)

Web Design, Organic SEO driven by Web / Marketing Strategy & Business Innovation. Web Product Management Consultant / Consulting Services. SF Bay Area.

Helping to grow / revitalize Startups, Small Businesses / SMB segment, and entrepreneurial organizations.

Creativity

Quality

Professionalism

Enhance reach, mind share, revenues with customer & market focused business innovation & site redesign.

ABCs of Business/ Web Innovation

Refine your overall Marketing & SEO Strategy and Business Model by analyzing & understanding your Competition (SWOT / Competitive Analysis), Market Trends, and Target Users / Customer Segments.

Get insights & ideas to enhance your Site (Web Content & Functionality, Visual & Interaction Design, Information Architecture, User Experience) - as well as your Services & Product Offerings, Branding & Positioning, Communications Strategy - core themes & messages.

Focus on effective differentiation, a clear value proposition, meeting & exceeding user needs, gathering & utilizing feedback, key metrics / analytics. i.e. on real-world results.

GET STARTED TODAY

Recent Posts

Effective, Results-Oriented Business & Website Innovation - How are they related?

Isn't a great looking site same as an Effective, Compelling site?

How do you take your Business / Website to the Next Level?

How does innovation contribute to the success of a business / website?

Web Product Management & Web Innovation Tips

Secrets of outstanding Websites/ Portals

Starting from the right DNA

The ABC(DE)s of Web / Portal Design & Development

Web Product Management - A Map

More
Innovation Tips & Resources

Web Program Management Tips

A Comprehensive Approach / Project Methodology

Strategic Alignment

Strategic Impact of Web Innovation

More
Innovation Tips & Resources

Project Management / Effectiveness Tips

Substance v. Style?

Analysis Paralysis or Going Nowhere Fast?

Effectiveness v. Efficiency?

C-Level Effectiveness & Performance

More
Innovation Tips & Resources

Business and Marketing Strategy driven Web Design, Organic SEO, Web Product Management Consulting Services.
Special focus on Startups, Entrepreneurs, Small / Medium sized Businesses, Innovative Organizations, Growth Companies.
Focus on Web Content, Online Functionality & Features, Interaction & Visual Design, User Experience, Usability, Analytics.

Effective Web Design and Ethical SEO (Organic vs. Black Hat) is much more than graphic polish and search engine result placement tricks. Improved search engine rankings are beneficial only when accompanied by well written, web-optimized content that effectively convey your brand, positioning, & offerings - and result in increased awareness, sales & revenues i.e. concrete business objectives.

List of Service Offerings:

Business Strategy, Marketing Strategy and Web Strategy, Strategic Product Management, Strategic Communications, Web Communications, Highly Interactive Websites and Portals, Web / Internet Applications, Database Driven Websites, Content Management, Web Content, Organic SEO, Web Design / ReDesign, Site Structure / Website Architecture / Information Architecture, Wireframes, User Experience, Usability, Envisioning Features & Functionality, Product Roadmap, MRD (Marketing Requirements Document), PRD (Product Requirements Document), Market, Product, User Requirements Definition / Envisioning / Brainstorming / Ideation.

List of Service Areas:

San Francisco Bay Area Counties :: Alameda County :: Contra Costa County :: Marin County :: Napa County :: San Francisco County :: San Mateo County :: Santa Clara County :: Solano County :: Sonoma County

San Francisco Bay Area Regions :: City of San Francisco :: South Bay Area :: East Bay area :: Peninsula :: North Bay / Marin :: Santa Cruz

San Francisco Bay Area Cities :: Alameda :: Albany :: American Canyon :: Antioch :: Atherton :: Belmont :: Belvedere :: Benicia :: Berkeley :: Brentwood :: Brisbane :: Burlingame :: Calistoga :: Campbell :: Clayton :: Cloverdale :: Colma :: Concord :: Corte Madera :: Cotati :: Cupertino :: Daly City :: Danville :: Dixon :: Dublin :: East Palo Alto :: El Cerrito :: Emeryville :: Fairfax :: Fairfield :: Foster City :: Fremont :: Gilroy :: Half Moon Bay :: Hayward :: Healdsburg :: Hercules :: Hillsborough :: Lafayette :: Larkspur :: Livermore :: Los Altos :: Los Altos Hills :: Los Gatos :: Martinez :: Menlo Park :: Mill Valley :: Millbrae :: Milpitas :: Monte Sereno :: Moraga :: Morgan Hill :: Mountain View :: Napa :: Newark :: Novato :: Oakland :: Oakley :: Orinda :: Pacifica :: Palo Alto :: Petaluma :: Piedmont :: Pinole :: Pittsburg :: Pleasant Hill :: Pleasanton :: Portola Valley :: Redwood City :: Richmond :: Rio Vista :: Rohnert Park :: Ross :: St. Helena :: San Anselmo :: San Bruno :: San Carlos :: San Francisco :: San Jose :: San Leandro :: San Mateo :: San Pablo :: San Ramon :: San Rafael :: Santa Clara :: Santa Rosa :: Saratoga :: Sausalito :: Sebastopol :: Sonoma :: South San Francisco :: Suisun City :: Sunnyvale :: Tiburon :: Union City :: Vacaville :: Vallejo :: Walnut Creek :: Windsor :: Woodside :: Yountville