Web Design, SEO, Web Strategy, Product Management Consulting driven by Business Innovation & Marketing Strategy. Web Communications, Website ReDesign, Web Product Management, Web Site / App. Requirements, User Experience/ Usability, Organic SEO, Visual Design, Site Review.

Marketing & Web Strategy for Startups, Small-Medium Businesses (SMB), large organizations. San Francisco Bay Area. [SF Bay Area East South Bay Peninsula San Jose Berkeley Oakland Palo Alto Mountain View Sunnyvale Santa Clara Cupertino Fremont. Creativity, Quality, Professionalism.

Art of Innovation - Business Web Redesign Innovation Consulting - Innovation, Strategic Alignment, Effectiveness for Large Businesses, Entrepreneurial  Ventures / Startups, Non-profit Organizations, Small Business Owners
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Art of Innovation Management Consulting Services
Business & Marketing Strategy driven  Web Innovation  /  Web Design  /  Product Management

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In search of The Art of Innovation


 

Think SHARP! Strategy Horizons Architecture Requirements Plans

 


 

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA

 

 

 

Innovation
What's a better / unique way to do this?

Strategic Alignment
Will it help us achieve overall goals?

Effectiveness
Focus on activity or achieving results?


Start off right with the Ws ...

What we are trying to achieve, and Why
Where we are trying to go, When, Who ...


And you will WISE up in no time!

 

 

 

 

Secrets of Outstanding Websites Business Innovation

Sharp Analysis ► Insights ► DNA

 

 

 

 

 

ABCs of Web / Portal Design & Development Business & Web Innovation Tips / Slides in the

Resources Section

 

Secrets of Outstanding Websites/Portals - Web Product Management / Innovation / ReDesign

 

 

 

 

Business & Web Strategy / ReDesign ▼

▼ General Business Advisory Services

                        Cross-Functional Collaboration

  Refine Business & Marketing Strategy
Goals / Drivers / Target Segments / Positioning

  Competitive Analysis / SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats

  Brainstorming, Ideation, Envisioning Differentiation; Product / Service Benefits & Features; Design Elements (Interaction / Visual Design)

  Portals, Web Sites, Web Applications
User Requirements; Use Cases; Architecture

  Full Life Cycle - Initial Scoping & Planning; Managing / Monitoring; Retrospectives / Reviews

  Strategy/ Goals, Scope, Requirements (PRD, MRD), Plans (WBS), Risks, Resources, Roadmap

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                              View Resources Section

  Branding, Core Messages, Marketing Communications

  Web Content / Web Communications

  Marketing Proposals & Presentations

  Business Plan Summary / Presentation

•  Tailored to Target Segment / Audience

•  Exudes Professionalism & Brand Image

•  Overall Structure, Style, Flow, Impact

•  Supporting Visuals: Images, Charts, Video

•  Conceptual Diagrams to clarify content

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Site REVIEWs         Web DNA         Example Site

  Site Vision & Web Strategy --- Define Site Goals, Target Users & Needs,DNA driven Website/ Portal ReDesign &  Innovation Competition & Trends.

  Requirements & Architecture --- Features / Functions, Content / Data, Navigation / Information Architecture, Workflow

  Design --- User Interface / Interaction and Visual / Graphic), Branding, User Experience, Usability

  Web Communications / Content Strategy

  Development, Testing, Launch --- Using a smart iterative approach with the right mix of technology

  Ongoing Analysis (User Needs, User Feedback, Site Traffic, Competitor Sites) to drive refinements

  SEO / SERP / SEM / Page Rankings / Visibility 

Showcase Portal:  Active-Days.org

An integrated portal for Outdoors & Nature

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Business Plan Reviews     Project Plan Review

SHARP Analysis for  Outstanding Business & Website Innovation  Strategizing, Analyses, Research --- All the MBA / Excel / Management Consulting driven analysis enriched with deep industry experience!

  Business Plans --- Vision, Competition, Customers/Users, Products/ Services, Positioning, Projections, Assumptions, Risks, SWOT Analysis.

  Facilitator --- Brainstorming, Ideation, Focus Groups, Project Planning and Review Sessions with Executives, Managers & Staff / User Teams.

  Project / Program Management - SHARP© Plans & Reviews --- Improvement Opportunities, Feedback, Ideas - applying deep experience from a wide variety of projects from top-tier companies to small-business/ startup environments. Project Reviews / Retrospectives for Lessons Learned.

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Want to take your business / website to the NEXT LEVEL?   We can help YOU make it happen.

►  Get started  with  an  OBJECTIVE  and  INSIGHTFUL   Website  REVIEW   |   Business Plan  REVIEW

A Solid Combination of Experience & Skills
with a Clear and Collaborative Approach

AOI Business Web Innovation Method Steps

Strategic Perspective and Sharp Insights from a
Synergistic Combination of  Areas / Domains

Secrets of a Winning Approach for Outstanding Sites/Portals

 

Redesigning your website / portal?   Be sure to consider all major elements / possible areas of web innovation!
 

Website Redesign Innovation Components / Ingredients

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  To get started with a free initial consultation, or for any other queries, please Contact Us.

 

Art of Innovation Management Consulting Services
Business & Marketing Strategy driven  Web Innovation  /  Web Design  /  Product Management
 

      © 2009  Auri Biswas - Art-of-Innovation.com
Art of Innovation Contact Info and Form Link

Management Consulting


San Francisco Bay Area, CA

Auri Biswas


B.S., M.B.A. (Duke Univ.)

Innovation - Bridging Strategies/Goals, Business / User/ Product Requirements and IT / Web Initiatives - Business & IT/ Web Redesign

Web Design, Organic SEO driven by Web / Marketing Strategy & Business Innovation. Web Product Management Consultant / Consulting Services. SF Bay Area.

Helping to grow / revitalize Startups, Small Businesses / SMB segment, and entrepreneurial organizations.

  Creativity

  Quality

  Professionalism

Enhance reach, mind share, revenues with customer & market focused business innovation & site redesign.


ABCs of Business/ Web Innovation

bullet  Refine your overall Marketing & SEO Strategy and Business Model by analyzing & understanding your Competition (SWOT / Competitive Analysis), Market Trends, and Target Users / Customer Segments.

bullet  Get insights & ideas to enhance your Site (Web Content & Functionality, Visual & Interaction Design, Information Architecture, User Experience) - as well as your Services & Product Offerings, Branding & Positioning, Communications Strategy - core themes & messages.

bullet  Focus on effective differentiation, a clear value proposition, meeting & exceeding user needs, gathering & utilizing feedback, key metrics / analytics. i.e. on real-world results.
 

GET STARTED TODAY