Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
art of innovation consulting balloon rising
Contact Us
About Consulting Director
Consulting Services
Consulting Home Page
Art of Innovation Big Picture

We can help you



Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins


By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications

High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.










Free Guide to Building Effective Websites

Simple, quick, jargon-free
Guide to building effective websites





































Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements



















In search of The Art of Innovation



















Think SHARP! Strategy Horizons Architecture Requirements Plans



















Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA


























Business Vision to Website Launch

A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality



Marketing Strategy Consulting Services
Take your website, products, business plans to the next level

2 great options to get started:


Marketing strategy professional website reviews


Marketing strategy professional website reviews





▼ Web & product innovation / redesign
▼ Strategy & communications

Refine Business Cross Functional Web Product-Management & Marketing Strategy
Goals, Drivers, Target Segments & Needs, Positioning, Branding

Competitive Analysis / SWOT Analysis --- Strengths, weaknesses, opportunities, threats. Also, analysis of trends & environment.

Brainstorming, Ideation, Envisioning --- Differentiation; Product / Service Benefits & Features; Design Elements (Interaction / Visual Design)

Value Proposition CVP and Key Messages --- Reflected in Products, Services, Communications

Product Innovation incl. Sites & Apps --- Use Cases; Requirements; MRD, PRD, Roadmap, Product Strategy

Marketing & Communications Strategy --- Inbound & outbound; Customer feedback analysis, Marketing mix, Key marketing messages

Branding & Core Messages
Value Proposition, Marketing CommunicationsStrategic Marketing Communications

Web Content (Text & Graphics) for effective Web Communications

Marketing Proposals & Presentations --- RFP Responses, PowerPoint & Web Presentations

Business Plan Summaries & Presentations

•  Tailored to Target Segment / Audience

•  Exudes Professionalism & Brand Image

•  Overall Structure, Style, Flow, Impact

•  Supporting Visuals: Images, Charts, Video

•  Conceptual Diagrams to clarify content

Site Vision & Web Strategy --- Define Site Goals, Target Users & Needs,DNA driven Website/ Portal ReDesign &  Innovation Competition & Trends.

Requirements & Architecture --- Features / Functions, Content / Data, Navigation / Information Architecture, Use Cases, Workflow

Site Design --- Conceptual Design / Wireframes | User Interface / Interaction Design | Graphic / Visual Design --- with a focus on Branding, User Experience, Usability

Communications Strategy & Web Content Development --- See the Marketing Communications Box above for details.

Manage Development, Launch --- Using a smart incremental / iterative Agile approach

Ongoing Analysis & Reviews --- (User Needs, User Feedback, Site Traffic, Competitor Sites) to drive refinements

SEO Strategy & Implementation --- SERP, SEM, Bing / Google Rankings, Web Analytics to ensure high Visibility 

SHARP Analysis for  Outstanding Business & Website Innovation Strategizing, Analyses, Research --- All the MBA / Excel / Management Consulting driven analysis (Business Analysis, Marketing Analysis) enriched with deep industry experience!

Business Plans --- Vision, Competition, Customers/Users, Products/ Services, Positioning, Projections, Assumptions, Risks, SWOT Analysis.

Facilitator --- Brainstorming, Ideation, Focus Groups, Project Planning and Review Sessions with Executives, Managers & Staff / User Teams.

Project / Program Management - SHARP© Plans & Reviews --- Improvement Opportunities, Feedback, Ideas - applying deep experience from a wide variety of projects from top-tier companies to small-business/ startup environments. Project Reviews / Retrospectives for Lessons Learned.

Click on the boxes above to view more details.



Contact us for a free consultation to discuss your goals - and how we can partner to achieve desired results.


Solid Credentials - Solid Results



The real value of our consulting services


Are you a startup founder, entrepreneurial small business, or SMB / mid-size firm aiming for improved brand awareness that leads to higher market share, sales, web traffic, satisfied customers? Or a large organization trying to rekindle the entrepreneurial spirit and regain competitive advantage?!

We can effectively partner with you and start refining and solidifying your strategies, offerings, and communications. Our goal is to help you achieve your business & marketing goals - starting with a solid marketing strategy and plan, product innovation, web marketing, and more!

Want to take your business / website to the NEXT LEVEL?  

We can help YOU make it happen.

Art of Innovation Values

Get started  with  an  OBJECTIVE  and  INSIGHTFUL








Are you are facing one of these challenges?

  • Your business has outgrown your aging, legacy website
    • Current business focus, structure & branding does not match existing site structure & design
    • Site is not user-friendly or usable by contemporary standards
    • Online functionality & services falling behind competitor sites & current trends
    • Internal users spend (waste!) too much time finding needed info. - leading to lower productivity and lost opportunities
  • Your company's website is not performing / not delivering results.
    • Not enough visitors / lack of traffic from desired customer segments.
    • High bounce rates or lack of repeat visits.
    • Not resulting in desired actions e.g. an online purchase or inquiry.
    • Poor visibility in Search Engine results / low search rankings.

SMB Website Problems

You may not see the signs clearly through the fog.
TIP:   Hover over the image for a clearer view.

Take timely action to navigate to a better path towards your destination.


SMB Web Marketing Needs 

  • Customers do not have a clear understanding of your business.
    • Not adequately aware of the full range of your products and services.
    • Not clear about the benefits of doing business with you versus the competition.
    • Site visitors & customers do not grasp your company's core competencies.
    • Your target customers are unclear about or not influenced by your brand and positioning.
  • Customers do not have a full appreciation of your offerings.
    • Benefits and features of your products & services are not as clear and compelling as they could be.
    • Related products & services are not as easy to find as they should be.
    • Underutilized or ineffective customer support processes i.e. a lost opportunity to retain / expand your customer base.


Solid Credentials - Solid Results



Are you preparing for a new initiative?

  • New Product / Site
    • Introducing a new product, website, or web application to existing or new markets / customer segments.
  • Market Penetration
    • Deepening and widening (new markets / segments) your market penetration for your existing products to increase inquiries & visits, sales and revenues.
  • Business Overhaul
    • Making a strategic redesign of your business model, offerings (products and services portfolio), and organizational structure to gain market traction.
  • Brand Building
    • Revitalizing or boosting your business image / brand. Communicating it to your existing and new customers - via online & offline channels.
  • New Online Functionality
    • Developing new online functionalities (processes / workflows) to better serve your customers (e.g. Customer Service workflows, or User-to-user collaboration).
  • Product / Site ReDesign
    • Preparing for a new product or an upgraded version of a product / website, identifying unmet needs and improvements to benefits and features - based on customer / user feedback.




Contact us for a free consultation to discuss your goals - and how we can work together to achieve targeted results.


Solid Credentials - Solid Results






We Can Help!

We partner with small businesses, entrepreneurs, startups, and midsize SMB businesses to support them with:

  • Marketing strategy driven refinement of their business (business model, features and descriptions of products & services), 
  • Well-written and effective web content, tagline, USP / Value Proposition, and other marketing communications.
  • Redesign of websites, mobile apps, web apps (functionality and usability)

Guided by your business vision, target customer needs, user requirements, as well as a focus on differentiation, quality, innovation.

Roadmap - Business Vision to Marketing Analysis to Website Launch

A Roadmap for Business Analysis & Marketing Planning

View this presentation on smart strategies to achieve key marketing goals - and how we can partner with you.

Expanding & growing your mind share, market share, sales and revenues.

Interested in taking your business to the NEXT LEVEL?

Quick Start / Fast Track Option

Discover Opportunities + Fresh Ideas

Act NOW - Special Offer for New Clients

To get started with a free initial consultation,
or for any other questions, please Contact Us.


Solid Credentials - Solid Results







Focus Needs Execution Quality






See our write-up on:
The 3 Pillars of Successful Product Innovation








Small Business Web Design Marketing Strategy Consulting Services
Strategy Innovation Bulb

Marketing consulting services - online marketing strategy to drive winning marketing plans, product innovations, web marketing, online content, SEM & SEO.



Bring in some objective, fresh perspective to amplify your efforts and enrich your strategic marketing initiatives.

Our high-quality Consulting Services are driven by sharp skills and insights from a solid combination of experience. From the Marketing Analysis & Business Planning side as well as the Online Communications & Web Design area.

We enjoy helping clients with strategic thinking and creative ideation / problem-solving to discover opportunities for innovation and growth. Via reviews, recommendations, and quality deliverables including business plans, marketing plans, product management plans.


Contact us for a free consultation to discuss your needs & goals - and how we can help you achieve your product innovation and online marketing goals.


Solid Credentials - Solid Results




SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews