Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
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We can help you



Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins


By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications

High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.










Free Guide to Building Effective Websites

Simple, quick, jargon-free
Guide to building effective websites





































Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements



















In search of The Art of Innovation



















Think SHARP! Strategy Horizons Architecture Requirements Plans



















Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA


























Business Vision to Website Launch

A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality




Objective, actionable feedback & improvement ideas

Website strategy, web design, and web content review


Impress and win new customers + increase repeat customers  

with an error-free, user-friendly, impressive, and engaging website - that is aligned with your marketing goals.

Professional & objective feedback.

Identifying specific improvement opportunities (minor to major).

Covering various dimensions of your website and web applications / apps.

Take advantage of a competent, perceptive, and fresh pair of eyes!


Evaluating all the key dimensions of website effectiveness - identifying issues & improvement ideas.

► Overall Impact

► Structure

► Content

► Visual Appeal

► Functional Appeal

► Performance

► SEO / Ranking

style  |  theme  |  appropriateness vis-à-vis site goals & target audience

navigation  |  menus  |  links

writing style  |  typos  |  language (e.g. fortuitous vs. fortunate)

visual design  |  graphics |  color palette  |  fonts  |  page layout

features & functions  |  user interaction  |  usability

responsiveness & speed  |  errors |  performance on various browsers

organic methods to improve your search engine rankings (SERP)


Written report summarizing findings and feedback.


Special discounted rates (up to 40%) for new SMB* clients.
(Q3: July-Sept 2017)

  ▪ Basic:   $995   $595  [4-6 hours of analysis & documentation. Min. 10 specific items.]

  ▪ Advanced:   $1895   $1295  [8-10 hours. Min. of 20 specific items or prorated refund.]

  ▪ Comprehensive:   $3695   $2695   [20-24 hours. In-depth review.]

*SMB: Small / Medium Business with annual revenues less than $1 Million.


Custom review package for large, complex sites and apps

Contact us for a custom quote for a more extensive review of your mobile / web app, SaaS offering, or complex websites.

Get insightful feedback and inputs on what's working and what's not - strong & effective aspects as well as weak & ineffective areas; problems & issues along with specific recommendations & improvement ideas.


Solid experience • sharp analysis • insights & innovative ideas

From a professional consultant with deep experience in all stages of web strategy, architecture, design and development as well as marketing strategy & communications. Quality experience at major global firms as well as small businesses. Someone who has not only seen a wide spectrum of mistakes, gaffes, an short-lived fads - but is also familiar with the best practices, writings & concepts in this area.


Contact us to get started.

Turnaround in 24-72 hours.


Solid credentials - solid results


Note:   These special packages represent significant discounts from my consulting rates for large corporate clients ($200+/hour) offering you a great value.

Bringing you major savings in time & expenses incurred by your marketing and web development team.   Not to mention the value of an improved website and the opportunities it opens up.



Marketing strategy professional website reviews




Art-of-Innovation Consulting Services - a solid combination of experience - from the Business Analysis & Marketing Planning side as well as the Web Design & Communications area. Helping clients with insightful analysis & planning for their business & product innovation, as well as their marketing communications and website redesign efforts.

Want to take your business / website to the NEXT LEVEL?   We can help YOU make it happen.

►  Get started  with  an  OBJECTIVE  and  INSIGHTFUL   Website  REVIEW   |   Business Plan  REVIEW


With a free initial consultation to discuss your needs & goals and how we can help you achieve them..



SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews