Auri Biswas, Director
M.B.A. Duke University
Product innovation +
Map Business & marketing consultant: analysis, insights, strategy,
marketing plans. For large to small businesses, startups & SMB. Based in Silicon
Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland,
We can help you apply sound, ethical marketing strategy
concepts to increase sales & market share by improving your business's mind
share, brand awareness, brand reputation.
Solid background & sharp skills in business analysis & planning, strategic marketing consulting,
and online communications.
Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.
Enhance your marketing plan (product set, feature set,
benefits, customer value proposition, competitive positioning + messaging)
- as well as effective web content,
SEO strategy, SEM. Website reviews.
Top-tier boutique consulting services to help small business
owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...
- in a "Work smart, then work hard" way!
Business strategy & marketing strategy need to
be reviewed & refined periodically in light of changes in competition,
trends, technologies. You need solid business analysis and
marketing planning to assess those changes and refine your direction and plans.
Focus on high-level aspects from a wide,
strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction.
Start with product and site goals & strategy,
online content, online functionality, UI / UE, usability,
We can help you draft key messages for all your marketing
communications and web content, with
web-optimized text and illustrative infographics.
High level insights, plans, MRD, PRD, rec'd improvements.
reviews to identify issues
and opportunities for improvement in key areas including: web content,
functionality and workflows / processes, user interface / visual design,
user experience / usability. Organic SEO strategy, review
All our efforts (analysis, solutions, recommendations,
deliverables) are shaped
and driven by your specific goals, needs, situation, constraints
Well rounded marketing and product
management consultant with a wide range of top-tier skills & experience -
based in the SF Bay Area.
The ABCs of
web & product innovation
your business strategy by analyzing & understanding
your competition (SWOT / competitive analysis), market trends, target
and customer segments.
insights & ideas to enhance
website (web content & functionality, visual & interaction
design, information architecture, user experience) - as well as your services & product
offerings, branding &
Don't lose sight of the fundamentals - effective differentiation,
a clear value proposition, understanding and anticipating user needs, gathering & utilizing
feedback, key metrics & analytics. i.e. real feedback for real-world results.