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RESOURCES  ::  Slides and Tips
Strategic Product Management  •  Website Redesign / Innovation

Collection of resources, slides, presentations with tips and information on the Art of Innovation - specifically Business & Web Innovation, Website Redesign, and Product / Program Management.


Recommended Pages:

Home Page:   Marketing Strategy Consulting Services

Newly Updated:   Resources Section Main Page








Art of Innovation Icon  Website / Portal - Product Management

Art of Innovation Icon   Are you building your Portal / Website from the right DNA?
  ...   Effective / popular sites are tailored to your business/ organization & customers/ users.

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Web DNA: Design Needs Architecture: Innovation ReDesign Development





Art of Innovation Icon  Web Product Management / Innovation / ReDesign starts with the Big Picture
  ...   Sound Web Strategy, Architecture, Design, Plans - applying a variety of skills and perspectives.

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Web Product Management / Innovation / ReDesign





Art of Innovation Icon  Don't forget the ABC(DE)s of Web Site/Portal Design & Development!
  ...   Know and balance the influence / contributions / needs of all your 'drivers'.

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ABCs of Portal / Site Design and Development





Art of Innovation Icon  Collaboration - across complementary but distinct disciplines / competencies!
  ... Cross functional collaboration - key to successful Web Product Management and Innovation.

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Web Product Management/ Innovation - Cross-functional Collaboration





Art of Innovation Icon  Strategic Alignment - Keeping the Basics in Mind!
  ... A Business exists to serve customer needs - and IT/Web Initiatives to support the business in that endeavor!.

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Strategic Alignment Basics - Key Concepts





Art of Innovation Icon  Powerful way to Attract, Connect with, and Serve your Stakeholders / Constituents
  ... In a crowded/ noisy world, is your website / portal reaching a high level of visibility and effectiveness?

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Strategic Web Communications




Art of Innovation Icon  Project / Program Management



Art of Innovation Icon  Old Feuds!   'Substance v. Style',  'Form v. Function',  'Engineering v. Marketing'
  ...   Stereotypes, like broken clocks, may be accurate at certain times ... but maybe just as useful!

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Clear Thinking and Presentation - Solid Foundation






Art of Innovation Icon  "Going Nowhere Fast" or "Planning/Waiting for Perfect Conditions"?
  ... Inputs from others not too close to your project and competitors might provide some useful clues!

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Balancing Analysis/Planning with Action/Risk Taking






Art of Innovation Icon  Efficiency vs. Effectiveness
  ... Set goals, approach, timelines with an appreciation of the knowns/unknowns - then achieve them!

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Organizational Effectiveness and Efficiency






Art of Innovation Icon  C-Harmony - Achieving C-Level Effectiveness and A-Level Performance!
  ... both as an individual and as a collaborative team!

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Core Personal & Professional Skills: C-Harmony!






Art of Innovation Icon  Are you applying a project methodology to address all the issues / steps?
  ... Tailored to your environment, based on sound principles - not the newest (or repackaged!) hype/ fad!

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Whether you are following an incremental / iterative / agile approach or a more structured approach,
you still have to address the key questions & needs across a wide range of related areas.

  Web Innovation Project Methodology Component  
  Web Innovation Project Methodology Component   Web Innovation Project Methodology Component  
  Web Innovation Project Methodology Component
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SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

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      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews