Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
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Art of Innovation Big Picture

We can help you

ACHIEVE
BETTER
RESULTS

 

Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins

 

By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications


High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.

 

 

 

 

 

 

 

 

 

Free Guide to Building Effective Websites

Simple, quick, jargon-free
Guide to building effective websites

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Art-of-Innovation-ABCs-Basics-Blog

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In search of The Art of Innovation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Think SHARP! Strategy Horizons Architecture Requirements Plans

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Business Vision to Website Launch


A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality

 

 

Resources :: Tips & Slides
Main Driver for Business Innovation & Web Design

Effective, Results-Oriented Business & Website Innovation - How are they related?

A lot of businesses embark on a site redesign project viewing it primarily as a visual sprucing up effort - a cosmetic makeover. Is that a good investment of time, effort, money? Does that yield a good ROI (Return on Investment) for your business?

These are key questions to consider - and they highlight why it is beneficial to look deeper at the business goals & marketing realities / competitive environment. Such a review / analysis helps to identify high-level, high-priority issues and improvement opportunities -- which then lead to enhanced products & services, web content, and online functionality -- all of which feed into a much improved "web design"

Web content, of course, includes text as well as illustrative graphics & video that clarify key concepts and fleshes out your key messages. Combined with visual design / online presentation elements, they convey your core messages and positioning about your brand and products. Effective web content helps communicate and connect with your target audience. As with your products and business model, the primary driver for effectiveness and success is an unrelenting focus on the evolving needs & priorities of your target market. These broader, high-level questions and the chosen directions are encapsulated in a wining marketing strategy for your business.

 

Art of Innovation Logo  Common Factors / Key Drivers of Business and Website Innovation

Business and Website Innovation focuses on Common Goals / Audience

 

 

 

  Your WEBSITE is the face of your BUSINESS / Organization.

    ► Both are focused on serving the NEEDS of various Stakeholder / Audience groups.

    ► The Goals / Audience / Structure / Design / Appeal are therefore inherently related.

    ► Great website & business innovations start from a clear analysis / understanding of those needs and the chosen marketing strategy.

 

 

See Also:

Visual Checklist / Roadmap for Marketing Analysis and Planning

3 Tips for Successful Marketing Innovation

 

 

 

 

Art-of-Innovation Consulting Services - a solid combination of experience - from the Business Analysis & Marketing Planning side as well as the Web Design & Communications area. Helping clients with insightful analysis & planning for their business & product innovation, as well as their marketing communications and website redesign efforts.

Want to take your business / website to the NEXT LEVEL?   We can help YOU make it happen.

►  Get started  with  an  OBJECTIVE  and  INSIGHTFUL   Website  REVIEW   |   Business Plan  REVIEW

GET STARTED TODAY

With a free initial consultation to discuss your needs & goals and how we can help you achieve them..

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SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas - Art-of-Innovation.com
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.
 

Management Consulting


San Francisco Bay Area, CA

Auri Biswas


B.S., M.B.A. (Duke Univ.)

 
Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.

 

Cost-effective,
iterative approach

Art of Innovation Spiral Iterative Growth

 

Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.

 

Marketing Plan Brainstorming Ideas

 

Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...

 

 

 

 

Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.

 

 

 

 

High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.

 

 

 

 

The ABCs of
web & product innovation

A

Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.
 

B

Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.
 

C

Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.
 

 

 

 

 

 

 

 

 

Marketing strategy professional website reviews
Marketing strategy professional website reviews