Marketing Strategy driven Product Management + Commnunications + Web Design. SMB Consulting Services.
We can help you
Increased Market Share
Awareness + Mind Share
Revenues + Margins
By Refining + Aligning your
Products & Services
[ Web Content, Messaging, Architecture, Functionality, Web Design, UI/UE, SEO ]
Increasing the ROI / returns of your investment in Marketing, Product Management, and Web Communications.
Simple, Quick, Jargon-free
Guide to Building Effective Websites
Web ReDesign / Innovation Elements
Sharp Analysis Insights DNA
A Roadmap for
Marketing Analysis +
Product Strategy +
=> Going from Vision to Reality
Effective, Results-Oriented Business & Website Innovation - How are they related?
A lot of businesses embark on a site redesign project viewing it primarily as a visual sprucing up effort. Is that a good investment of time, effort, money? Does that yield a good ROI (Return on Investment) for your business?
These are key questions to consider - and they highlight why it is beneficial to look deeper at the business goals & marketing realities / competitive environment. That helps to identify top-priority issues and improvement opportunities which then lead to enhanced web design, web content and online functionality.
Note: Web content includes text as well as illustrative graphics that clarify key concepts. Along with design / presentation elements, they convey your core messages and your branding / positioning - that you aim to communicate to your target audience / stakeholders. Similarly, online functionality & features need to focus on and serve the needs & priorities of your target market.
Common Factors / Key Drivers of Business and Website Innovation
Your WEBSITE / Portal is the face of your BUSINESS / Organization.
► Both are focused on serving the NEEDS of various Stakeholder / Audience groups.
► The Goals / Audience / Structure / Design / Appeal are therefore inherently related.
► Great site & business innovations start from a clear analysis / understanding of those needs.
Art-of-Innovation Consulting Services - a solid combination of experience - from the Business & Marketing Analysis & Planning side as well as the Web Design & Development area. Helping clients with insightful analysis & planning for both their business initiatives as well as their website / portal development and redesign efforts.
Want to take your business / website to the NEXT LEVEL? We can help YOU make it happen.
To get started with a free initial consultation, or for any other questions, please Contact Us.