Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
marketing strategy, plans, web Design  Art of Innovation Small Business
• San Francisco Bay Area
Online marketing strategy consultant
Achieve new heights
via high quality products + communications
that delight your customers
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About Consulting Director
Consulting Services
Consulting Home Page
Art of Innovation Leader Background

We can help you



Marketing Plan Bullet  Increased market share
Marketing Plan  Bullet  Awareness + mind share
Marketing Plan Bullet  Customer enthusiasm
Marketing Plan Bullet  Revenues + margins


By Refining + Aligning your

Marketing Strategy Bullet  Business goals
Marketing Strategy Bullet  Marketing strategy
Marketing Strategy Bullet  Products & services
Marketing Strategy Bullet  Web communications

High quality, innovative products require innovative, high quality marketing communications to increase customer awareness + appreciation of your brand promise, product value, and competitive superiority.

Online marketing strategy driven web content/ inbound marketing earns high rankings on Google, leads, sales & most importantly, customer satisfaction & loyalty.










Free Guide to Building Effective Websites

Simple, quick, jargon-free
Guide to building effective websites





































Effective Web ReDesign / Innovation Elements

Web redesign, innovation elements



















In search of The Art of Innovation



















Think SHARP! Strategy Horizons Architecture Requirements Plans



















Sharp Analysis Marketing Goals  Insights Marketing Goals  DNA

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA


























Business Vision to Website Launch

A roadmap for
marketing analysis +
product strategy +
business planning
Marketing Goals  going from vision to reality



Strategy + Innovation + Plans
for better products + online communications


Increased product sales + revenues
Improved brand awareness + customer engagement
Increased market share + profitability
Greater understanding of targeted users, competitors & trends


Create exceptional products + services
and associated processes (e.g. support) that excel at meeting your customers' needs & expectations, delivering value, & beating the competition. (Strategic Product Management, MRD, PRD, VP)
Create compelling messages
for your online marketing campaign - to inform and inspire your customers & target audience about your brand, offerings, & company! (Strategic Marketing Communications)
Solid marketing plans to distribute your offerings & messages
via your website, online marketplaces, social media, search engine marketing, PR, advertising, blogs, marketing collateral, sales presentations, sales training.

Success  =  work smart, then work hard!

Work smart  ☰  applying the art of innovation!



Sharp strategies - solid results

Strategy Innovation Bulb
Small Business Web Design Marketing Strategy Consulting Services
Strategy Innovation Bulb

Marketing consulting services - online marketing strategy to drive winning marketing plans, product innovations, web marketing, online content, SEM & SEO.


Highly Competent and Reliable Creativity     Highly Competent and Reliable Quality     Highly Competent and Reliable Professionalism




Contact us for a free 25 min. consultation to discuss your needs & goals - and how we can help you achieve desired results.


Sharp strategies - solid results

Innovation focused Marketing Strategy

Whether you are a small business owner / CEO, startup founder, or the marketing lead / CMO of an SMB / mid-size corporation, we can strategize and brainstorm with you for your critical projects. Bringing new & fresh ideas, creativity, sharp analysis & strategizing skills to create high quality reviews and marketing deliverables in the specific areas outlined here.

With the overall objective of helping you achieve critical marketing & business goals such as:

Raising your mind share & brand awareness; market share; sales, revenues & profit margins. Addressing the challenges of increasing competition, changing customer needs, as well as evolving economic, technological, and social trends.

We believe, from our experience and research on successful companies, that innovation is the key to achieving these high-level business & marketing goals. Specifically, business strategy-driven product innovation and marketing strategy-driven online communications / website redesign. Finding improvement opportunities from a tactical / detailed level to strategic / high level items.


2 great options to get started


Marketing strategy professional website reviews


Marketing strategy professional website reviews


Good questions?
Great answers!

How to grow your business online - and take it to the next level?

How to achieve key marketing & sales goals - year after year?

How to innovate & improve your products & services, sales & marketing processes - to go beyond higher sales and profits to a sustained improvement in customer satisfaction, appreciation, and referrals?

Art of Innovation Secrets

To reach a higher level of success in competitive markets, the sustainable way is harnessing the power of innovation. Applying sharp, creative problem-solving, along with envisioning & ideation skills - to create better products & services that truly serve and delight your target customers. Ongoing, repeatable success comes from the sound, effective, and ethical marketing strategies outlined above!

Innovations are driven by insights.  Insight & strategy driven innovations can enhance various facets of your business - your brand, products & services, marketing plans & campaigns, sales efforts / process, business models, organizational improvements (e.g. that lead to better collaboration and execution).

Insights come from clarity - a clear understanding of key drivers & trends, competition, business environment, customer & stakeholder perspectives, unmet needs, available options, and new opportunities.

The key is to rise above the noise, echo chambers, same-old patterns to generate innovative ideas, define pragmatic winning solutions, and execute well-crafted plans.



Sharp strategies - solid results

Let's look at some major business and marketing goals.


Want to increase customer satisfaction & sales?

Short Answer:

GREAT PRODUCTS that serve verified and well-understood user needs, delivering benefits that satisfy and delight your users and customers.


Great products (and related services) win customers, keeping them satisfied & enthusiastic for the long haul. Customers who rave about your products and spread the word are your best sales force!

To achieve that, you have to step back from the details of building / engineering / delivering your products & services - and maintain a wider perspective that includes your customers, competition and environmental factors.

With an objective, fresh perspective, we can help you refine your product management strategy and revitalize your product innovation / product refinement efforts. Helping your team create high-quality, well differentiated products. Via creative idea generation (ideation), facilitated brainstorming sessions, envisioning and smart evaluation of new and improved features of your products & services. The sound & sustainable way to happy & engaged customers!


Want to reach & convert more customers?

Short Answer:

EFFECTIVE MESSAGING that presents the benefits and competitive strengths of your products, brand, and company.


Make sure that your target audience / target market segments understand and appreciate the main benefits and strengths of your brand, products and services - and how they are better than your competition's offerings. Address all parts of your audience - including business decision makers, influencers, end-users, technical buyers.

We can develop a fresh, contemporary, effective online marketing / web communications strategy - starting with "key marketing messages" about your company, brand, and offerings. These well-defined marketing messages and themes are critical for driving your web presence, web design, web communications efforts.


Want to increase marketing effectiveness & ROI?

Short Answer: 

Ensure ALIGNMENT between overall business and marketing strategy and downstream implementation initiatives - including product development / innovation and promotion.


Start by applying the art of innovation to refine, enhance, and align your business and marketing strategy.  Note: Any business owner / CEO is following a strategy - whether it is written down clearly or in their head! 

The clarification and alignment of business vision & goals, marketing strategy, and sales efforts is often critically neglected - leading to wasted dollars & effort, scrapped projects/ campaigns, lost opportunities.

Marketing analysis and business planning activities that lead to the creation of a sound business plan / marketing plan bring get value to the business - by surfacing lots of pertinent questions and challenging untested assumptions.

A marketing plan or business plan is / should be a living document - that is revisited and updated periodically in light of the latest competitive analysis, market research, trends. These plans also ensure that all members of the team, especially the core team, are on the same page about the direction of the business.






Quick start, fast track option

Uncover opportunities with an


Website  REVIEW

Business & Marketing Plan   REVIEW





Smart, cost-effective, iterative approach

for ongoing growth + innovation





How can we help?  Specific marketing priorities & tasks

If you are planning to tackle the following critical marketing tasks to grow your business, we can help by applying our innovation-focused, strategy-driven approach to take these key marketing plan elements to the next level.


Refine your Product and Service Offerings

Identify & articulate product benefits, features, advantages - based on a clear understanding of markets, customers and their needs (stated and anticipated). Product Roadmap. Product Requirements / Feature Set. MRD / PRD.


Boost your Brand Image and Awareness

Define & convey Key Marketing Messages, Value Proposition, Key Benefits, Brand Promise, USP, Competitive Positioning - in clear & compelling ways to your target customer segments.


Website Communications & Web Applications

Site Vision, Branding & Style. Design, Functionality, Usability, Architecture. Web Content, Organic SEO / search engine rankings.

See this Checklist for Web Design /Website Effectiveness & ROI.

How are these efforts connected?

Here is a handy

Business Planning & Marketing Analysis Roadmap (Visual checklist)  

This high-level summary highlights the key steps starting from a market / business vision, through marketing analysis, to solid & effective execution plans (including website / web communications).

Let's get to work and make it happen!


Contact us for a free initial consultation.


Can a strategic marketing consultant help you ACHIEVE KEY GOALS?


Our forte is sharp analysis from a strategic perspective combined with creative ideation. Powered by a well-honed ability to rapidly spot key questions, issues, gaps, and opportunities. With a project or goal orientation (rather than task orientation), we begin by developing a solid understanding of your vision and goals (clarifying and enriching them in the process) - and then planning and directing our efforts to deliver solid results and value.

We can work independently or collaboratively with your team - problem-solving, brainstorming, creating deliverables.

Generating innovative ideas and enhancements for your:

  •   Online marketing strategy, product strategy, product roadmap, product improvements
  •   Key marketing messages and online communications strategy
  •   ReDesign / overhaul of your website design and apps (mobile or web)

With a focus on end-goals that
helps your business achieve:


Key traits and contributions / value added

An effective marketing consultant helps you identify profitable opportunities and actionable recommendations spanning these critical and closely related business areas. You need a creative & organized thinker  (strategist, planner, communicator AND an Excel guru!) with a good range of experience to stimulate and propel these redesign and improvement initiatives.

A sharp & reliable professional who quickly understands your situation, needs and goals - and proactively offers innovative ideas and solutions to help YOU and your business succeed.

A sharp marketing strategist brings a big picture / strategic perspective - partnering as a committed and trusted advisor to the CEO, business owner, or functional leaders. Providing sharp analyses & insights, brainstorming new ideas, identifying strengths & opportunities, formulating effective strategies & plans.

We have practiced the above for over 15 years at top-tier global companies as well as entrepreneurial small businesses. And have also enjoyed mentoring, coaching, and training others in developing and applying these traits.

Call us today to discuss how we can start working together productively to achieve your goals and realize your vision.



More on our  Consulting Services




Sources of Business Web Innovation




See our write-up on:

3 tips for successful marketing innovation




Need to act fast & get going?

Best way to get started is with a:

website review  or a

business plan / marketing plan review.

These reviews will provide you with an objective critique and diagnostic assessment - with a list of actionable recommendations - specific improvements and new ideas.

Your website, business and marketing plans can start benefiting from sharp improvement ideas right away.   Start now

Looking for tips and info.?

Visit the resources section to find useful slides, articles, and tips on the art of innovation.

We aim to clarify (in simple, practical terms without jargon) the key drivers and CSFs (Critical Success Factors) for effective web, marketing and product innovation.

Small Business Web Design Marketing Strategy Consulting Services
Strategy Innovation Bulb

Marketing consulting services - online marketing strategy to drive winning marketing plans, product innovations, web marketing, online content, SEM & SEO.

Our Consulting Services are powered by a potent combination of experience & skills - from business to technology - from strategy to implementation - ranging across business analysis, strategy development, product innovation, process improvement, marketing plans, website strategy, SEO, online marketing communications.

We enjoy helping large to small businesses with sharp analysis, insights, quality plans and deliverables for their marketing strategy, product innovation, and business planning endeavors - as well as their website re-design / overhaul and web content refinement initiatives.

For more information:

Secrets of a Winning Approach for Outstanding Web Sites/ Portals


Sharp strategies - solid results

Contact us for a free 25 min. consultation to discuss your needs & goals - and how we can help you achieve desired results.






SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans

Auri Biswas, Director
M.B.A. Duke University

Product innovation +
online marketing
consulting services

Site Map    Business & marketing consultant: analysis, insights, strategy, marketing plans. For large to small businesses, startups & SMB. Based in Silicon Valley aka San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont.

Core values

Art of Innovation Values Creativity Creativity

Art of Innovation Values Quality Quality

Art of Innovation Values Professionalism Professionalism

We can help you apply sound, ethical marketing strategy concepts to increase sales & market share by improving your business's mind share, brand awareness, brand reputation.

Solid background & sharp skills in business analysis & planning, strategic marketing consulting, and online communications.


iterative approach

Art of Innovation Spiral Iterative Growth


Take your business to a new level with customer-focused, marketing strategy driven product innovation and website redesign.

Enhance your marketing plan (product set, feature set, benefits, customer value proposition, competitive positioning + messaging) - as well as effective web content, SEO strategy, SEM. Website reviews.


Marketing Plan Brainstorming Ideas


Top-tier boutique consulting services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...





Achieve better results

- in a "Work smart, then work hard" way!

Business strategy & marketing strategy need to be reviewed & refined periodically in light of changes in competition, trends, technologies. You need solid business analysis and marketing planning to assess those changes and refine your direction and plans.

Focus on high-level aspects from a wide, strategic perspective - to drive overall effectiveness, ROI, and customer satisfaction. Start with product and site goals & strategy, online content, online functionality, UI / UE, usability, user centered design.

We can help you draft key messages for all your marketing communications and web content, with web-optimized text and illustrative infographics.





High level insights, plans, MRD, PRD, rec'd improvements.

Website reviews to identify issues and opportunities for improvement in key areas including: web content, functionality and workflows / processes, user interface / visual design, user experience / usability. Organic SEO strategy, review and implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded marketing and product management consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.





The ABCs of
web & product innovation


Refine your business strategy by analyzing & understanding your competition (SWOT / competitive analysis), market trends, target users and customer segments.


Get insights & ideas to enhance your website (web content & functionality, visual & interaction design, information architecture, user experience) - as well as your services & product offerings, branding & positioning, communications strategy - core themes & messages.


Don't lose sight of the fundamentals - effective differentiation, a clear value proposition, understanding and anticipating user needs, gathering & utilizing feedback, key metrics & analytics. i.e. real feedback for real-world results.









Marketing strategy professional website reviews
Marketing strategy professional website reviews