Online Marketing Strategy + Web Design Consulting SMB
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
needs and wants!
Marketing strategy, Online Communications, Business Plans Consulting - Art of Innovation
Business + marketing strategy consultant
San Francisco Bay Area
Achieve new heights
via high quality products + communications
that delight your customers
art of innovation consulting balloon rising
Contact Us
About Consulting Director
Consulting Services
Consulting Home Page
Art of Innovation Big Picture

Strategy + Innovation + Plans
for better products + online communications


Increased product sales + revenues
Improved brand awareness + customer engagement
Increased market share + profitability
Greater understanding of targeted users, competitors & trends
Marketing strategy professional website reviews


Create exceptional products + services
and associated processes (e.g. support) that excel at meeting your customers' needs & expectations, delivering value, & beating the competition. (Strategic Product Management, MRD, PRD, VP)
Create compelling messages
for your online marketing campaign - to inform and inspire your customers & target audience about your brand, offerings, & company! (Strategic Marketing Communications)
Solid marketing plans to distribute your offerings & messages
via your website, online marketplaces, social media, search engine marketing, PR, advertising, blogs, marketing collateral, sales presentations, sales training.

Success  =  work smart, then work hard!

Work smart  ☰  applying the art of innovation!



Sharp strategies - solid results

Engines of Business & Marketing Innovation
Small Business Web Design Marketing Strategy Consulting Services
Strategy Innovation Bulb

Strategic Marketing consulting services - strategy driven go-to-market & business plans, product innovations, VP / USP, key marketing messages, web content, SEO strategy.

Sources of Business Web Innovation


Highly Competent and Reliable Creativity     Highly Competent and Reliable Quality     Highly Competent and Reliable Professionalism




Contact us for a free 25 min. consultation to discuss your needs & goals - and how we can help you achieve desired results.


Sharp strategies - solid results

Strategy Innovation Bulb

Marketing Innovation + Strategy

Whether you are a small business owner / CEO, startup founder, or the marketing lead / CMO of an SMB / mid-size corporation, we can strategize and brainstorm with you on your key projects.

Bringing new & fresh ideas, creativity, sharp analysis & strategizing skills to perform insightful reviews, and create high quality go-to-market plans, and other marketing deliverables.

Helping you achieve critical marketing & business goals:

Delivering VALUE to create satisfied, delighted customers who actively promote your business. Raising your mind share & brand awareness; market share; sales, revenues & profit margins. Addressing the challenges of increasing competition, changing customer needs, as well as evolving economic, technological, social and other trends.

We believe, from our experience and research on successful companies, that innovation is the key to achieving these top-priority enterprise goals.

Specifically, business strategy-driven product innovation and marketing strategy-driven online communications / website redesign. Finding improvement opportunities from a tactical / detailed level to strategic / high level items (i.e. incremental as well as radical or disruptive innovation).


2 easy+quick options to get started


Marketing strategy professional website reviews



Marketing strategy professional website reviews


Or we can start working on your


Roadmap - Business Vision to Marketing Analysis to Website Launch


Sharp strategies - solid results


How can a marketing strategy consultant help you ACHIEVE KEY GOALS?


Our forte is sharp analysis from a strategic perspective with an aptitude for creative ideation / insights - powered by a preference and skill for real world, cross-functional problem solving.

Powered by a well-honed ability to rapidly spot key questions, issues, gaps, and opportunities for improvements & innovations.

With a project or goal orientation (rather than task orientation), we begin by developing a solid understanding of your vision, goals. requirements (clarifying, validating, and enriching them in the process) - and then planning and directing our efforts with a focus on solid results and value.


We can work independently or collaboratively with your team - problem-solving, brainstorming, creating insightful analyses, compelling write-ups, high-quality deliverables.

Outlining innovative ideas and plans to enhance your:

  •   Business & marketing strategy, product strategy / roadmap / improvements
  •   Key marketing messages, marcom content, communications strategy
  •   Go-to-Market / Business / Project Plans, Collaboration & Innovation Process.

With a focus on top-priority business goals:


Key traits of a solid Business & Marketing Strategist

A sharp marketing strategist helps you identify profitable opportunities and actionable recommendations spanning key business areas.

A creative & organized thinker  (strategist, planner, communicator AND an Excel guru!) with a good range of experience can stimulate and inspire these redesign and improvement initiatives.

A sharp & reliable professional who quickly understands your situation, needs, and goals - and proactively offers innovative ideas and solutions to help YOU and your business succeed.

Experienced marketing consultants bring a big picture / strategic perspective - partnering as a committed and trusted advisor to the CEO, business owner, or functional leaders.

Providing sharp analyses & insights, brainstorming new ideas, identifying strengths & opportunities, formulating effective strategies & plans.

We have demonstrated the above competencies and traits for over 15 years at top-tier global companies as well as entrepreneurial small businesses. And have also enjoyed mentoring, coaching, and training others in developing and applying these skills and traits.

Call us today to discuss how we can start working together productively to achieve your goals and realize your vision.


Good questions?

How to grow your business online - and take it to the next level?

How to achieve key marketing & sales goals - year after year?

How to innovate & improve your products & services, sales & marketing processes - to go beyond higher sales and profits to a sustained improvement in customer satisfaction, appreciation, and referrals?

Art of Innovation Secrets

Great answers!

To reach a higher level of success in competitive markets, the sustainable way is harnessing the power of innovation. Applying sharp, creative problem-solving, along with envisioning & ideation skills - to create better products & services that truly serve and delight your target customers. Ongoing, repeatable success comes from the sound, effective, and ethical marketing strategies outlined above!

Innovations are driven by insights.  Insight & strategy driven innovations can enhance various facets of your business - your brand, products & services, marketing plans & campaigns, sales efforts / process, business models, organizational improvements (e.g. that lead to better collaboration and execution).

Insights come from clarity - a clear understanding of key drivers & trends, competition, business environment, customer & stakeholder perspectives, unmet needs, available options, and new opportunities.

The key is to rise above the noise, echo chambers, same-old patterns to generate innovative ideas, define pragmatic winning solutions, and execute well-crafted plans.



Sharp strategies - solid results






Quick start, fast track option

Uncover opportunities with an


Website  REVIEW

Business & Marketing Plan   REVIEW





Smart, cost-effective, iterative approach

for ongoing growth + innovation





How can we help?  Specific marketing priorities & tasks

If you are planning to tackle the following critical marketing tasks to grow your business, we can help by applying our innovation-focused, strategy-driven approach to take these key marketing plan elements to the next level.


Refine your Product and Service Offerings

Identify & articulate product benefits, features, advantages - based on a clear understanding of markets, customers and their needs (stated and anticipated). Product Roadmap. Product Requirements / Feature Set. MRD / PRD.


Boost your Brand Image and Awareness

Define & convey Key Marketing Messages, Value Proposition, Key Benefits, Brand Promise, USP, Competitive Positioning - in clear & compelling ways to your target customer segments.


Website Communications & Web Applications

Site Vision, Branding & Style. Design, Functionality, Usability, Architecture. Web Content, Organic SEO / search engine rankings.

See this Checklist for Web Design /Website Effectiveness & ROI.

How are all these efforts connected?

Download this handy

Business Planning & Marketing Analysis Roadmap (Visual checklist)  

Roadmap - Business Vision to Marketing Analysis to Website Launch

This strategic roadmap outlines the key steps starting from a business vision, through marketing analysis and strategy development, to solid & effective execution plans.

Let's get to work and make it happen!


Sharp strategies - solid results

Contact us today for a free initial consultation.



More on our  Consulting Services




See our write-up on:

3 tips for successful marketing innovation




Small Business Web Design Marketing Strategy Consulting Services
Strategy Innovation Bulb

Strategic Marketing consulting services - strategy driven go-to-market & business plans, product innovations, VP / USP, key marketing messages, web content, SEO strategy.

SF Bay Area based Online Marketing Consultant for Small Business, SMB and Large Companies.

We help you grow your business with fresh ideas, sharp insights, solid business plans. High quality professional consulting services guided by your business vision and priorities.

      © 2002-16  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Business Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Digital Marketing Plans