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Sometimes, the Concorde or a Boeing 787 is the right answer; sometimes a colorful, adventurous hot air balloon is just what the customer
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Marketing strategy, Online Communications, Business Plans Consulting - Art of Innovation
Business + marketing strategy consultant
San Francisco Bay Area
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via high quality products + communications
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Strategy + Innovation + Plans
for winning products + online communications

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Increased market share + profitability
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Marketing strategy, Online Communications, Business Plans Consulting - Art of Innovation

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Envision & architect exceptional products + services
and associated processes (e.g. support) that address your customers' needs & challenges, deliver great value, and help you outshine the competition. (Strategic Product Management, MRD, PRD, VP)
For powerful insights, apply
Core Concepts of Strategy + Marketing
Distill & articulate compelling messages
for your online marketing campaigns - to inform and inspire your customers & target audience about your brand + offerings, positioning + benefits. (Strategic Marketing Communications, Key Marketing Messages)
Cultivate fresh ideas & winning opportunities from Fundamentals of Branding + Customer Delight
Draw up comprehensive Go-To-Market plans to distribute your offerings & messages
via an effective combination of channels & strategies - website, online marketplaces, social media, search engine marketing, PR, advertising, blogs, marketing collateral, sales presentations, sales training.
Leverage deep project and program management experience from a  R/W + GTD + results oriented strategic marketing consultant. 

Success  =  work smart, then work hard!

Work smart  ☰  applying the art of innovation!

Top-tier experience spanning ◉ Fortune 500 Global companies ◉ Big 4 Consulting firms ◉ Entrepreneurial SMB & Startups.

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Sharp strategies - solid results

Engines of Business & Marketing Innovation
Small Business Web Design Marketing Strategy Consulting Services
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◉ Fortune 500 Global companies ◉ Big 4 Consulting firms
◉ Entrepreneurial Startups & SMB.

Strategic Marketing consulting services - strategy driven go-to-market & business plans, product innovations, VP / USP, key marketing messages, web content, SEO strategy.

YOUR TRUSTED, RELIABLE, STRATEGIC PARTNER


Highly Competent and Reliable Creativity     Highly Competent and Reliable Quality     Highly Competent and Reliable Professionalism


WORKING TOGETHER TO DELIVER RESULTS

 

 

Contact us for a free 25 min. consultation to discuss your needs & goals - and how we can help you achieve desired results.

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Sharp strategies - solid results

2 easy+quick options to get started ✅

WEBSITE REVIEW

Marketing strategy professional website reviews

CONTENT - DESIGN - IMPACT

BUSINESS PLAN REVIEW

Marketing strategy professional website reviews

GO-TO-MARKET PLAN REVIEW

We can help take your business
ideas+vision to reality+success

BUSINESS PLANNING /
MARKETING STRATEGY ROADMAP

Roadmap - Business Vision to Marketing Analysis to Website Launch

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Sharp strategies - solid results

More on our  Consulting Services

Sources of Business Web Innovation

Innovation as a term and concept has been heavily over-used, over-hyped, and as a result, diluted and depleted of its true meaning and power.

Innovation is much more than applying newer, better, faster technologies to solve a chosen problem.

At it's core, innovation is about making people's lives better (your target audience)
– by finding new and better solutions (driven by insights and creativity),
– addressing their priorities, problems, unaddressed needs (fully understood and dissected),
– factoring in multiple perspectives (stakeholders, disciplines, solution options, sustainability).

It may also be useful to remember, as heretical as it may sound today in our Silicon Valley driven world (!), that technology is more than software and computing hardware.

That the product strategy/ innovation/ ideation process is distinct from production/ implementation (even if the latter is ONE source of valuable inputs that stimulate the former!)

And that a production-management focus - often masquerading as strategic product-management (!) ...

... takes attention, time, and resources away from asking critical, strategic questions - starting with what it takes for a business or product (or marketing message) to succeed:

  • to actually address real, unmet needs of target users - both stated & unstated;
  • to deliver value that is appreciated;
  • to reliably serve them in a way that is superior to other alternatives and competitors.

Getting immersed in making better mouse-traps (cheaper and faster to boot) can only go so far, when you overlook the fact that your target audience may be much more concerned (and benefited) from non-mouse related challenges of life!

If you are interested in true innovation - of products, processes, business models - focused on value and benefits, and driven by a real-world perspective - factoring in users, customers, stakeholders, competitors, trends, business environment, technological options (note that it is only one of many factors) - then given us a call to discuss how we can enrich your intiatives, programs, and overall business!

 

 

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SF Bay Area based Strategic Marketing Consultant for Small Business, SMB, and Large Companies.

We help you grow your business with fresh ideas, sharp analysis, powerful insights, comprehensive business plans. Top quality professional consulting services guided by your business vision and priorities.

      © 2002-18  Auri Biswas - Art-of-Innovation.com
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.
 

Management Consulting


San Francisco Bay Area, CA

Auri Biswas


B.S., M.B.A. (Duke Univ.)

 
Marketing Strategy driven Innovation of Products, Key Messages, Go-to-Market Plans