Marketing Strategy and Web ReDesign Consulting Services Summary

Our mission is to help you achieve your business / marketing goals. Achieving targets such as - increasing the market awareness / customer awareness of your brand as well as your products & services; a better understanding of your firm's capabilities & competencies; and say, a clear articulation / presentation of your competitive advantage i.e. reasons for doing business with your company rather than competitors in your sector.

• Business and Marketing Strategy driven ReDesign / Innovation of your Business and Website Design.
• Competitive Analysis to identify the best Positioning and Key Marketing Messages.
• Web Content along with Organic Search Engine Optimization (SEO) and Web Analytics / Web Traffic Analysis.
• Full Range of Web Product Management Consulting Services.
• Refinement of Business, Marketing and Web Strategy, Requirements, Architecture, Project Plans.
• Improvement / Redesign of Web Sites & Web Applications / Online Services with a focus on User Experience and Usability.

List of Consulting Services

• Strategic Product Management
• Business Strategy, Marketing Strategy and Web Strategy
• Strategic Marketing Communications and Web Communications
• Feature-rich, user-friendly Web / Internet Applications with high usability
• Interactive Websites and Portals with Online Services & Functionality
• Web Content Development with Organic SEO
• Content Management Systems and Database Driven Websites
• Drafting of Mockups / Wireframes to improve User Experience - along with Usability testing
• Web Design (Website ReDesign) incl. Website Structure, Site Architecture and Information Architecture
• Product Roadmap, PRD (Product Requirements Document), MRD (Marketing Requirements Document)
• Envisioning enhancements and additions to Features & Functionality - on an ongoing basis.
• Definition, Brainstorming, Envisioning and Ideation of Product Requirements, Market Requirements, User Requirements

List of Service Areas

Silicon Valley, California - or if you prefer - San Francisco Bay Area, CA. We offer our marketing / product management / web innovation consulting services to client companies located all over the San Francisco Bay Area and beyond.

San Francisco Bay Area Counties ( California )

• San Francisco County, CA
• Santa Clara County, CA
• Alameda County, CA
• Contra Costa County, CA
• San Mateo County, CA
• Santa Cruz, CA

San Francisco Bay Area Regions ( California )

• South Bay Area
• Peninsula
• East Bay area
• City of San Francisco
• North Bay
• Santa Cruz

San Francisco Bay Area Cities ( California )

• Atherton, CA
• Alameda, CA
• Berkeley, CA
• Belmont, CA
• Burlingame, CA
• Concord, CA
• Campbell, CA
• Cupertino, CA
• Dublin, CA
• Danville, CA
• Emeryville, CA
• Fremont, CA
• Foster City, CA
• Hayward, CA
• Los Altos, CA
• Livermore, CA
• Los Gatos, CA
• Millbrae, CA
• Menlo Park, CA
• Mountain View, CA
• Milpitas, CA
• Newark, CA
• Oakland, CA
• Pleasanton, CA
• Palo Alto, CA
• Redwood City, CA
• San Carlos, CA
• San Bruno, CA
• San Francisco, CA
• San Leandro, CA
• San Jose, CA
• San Mateo, CA
• Santa Clara, CA
• San Ramon, CA
• Sunnyvale, CA
• Saratoga, CA
• Union City, CA
• Walnut Creek, CA

Site Map    Small Business Consultant, Analyst, Strategic Advisor for Startups to entrepreneurial SMB Businesses in the San Francisco Bay Area, California. Palo Alto, San Jose, Oakland, Berkeley, Fremont, CA.

Increase Sales, Market Share, and Mind Share / Customer Awareness / Credibility.

Refine & Redesign your Marketing (Product Features + Benefits, Customer Value Proposition, Positioning + Messaging) - as well as your Web Content, SEO, Usability. Ongoing Site Reviews and Analysis.

Solid background & sharp skills in business consulting and web technologies.

Our foundation of core values:

Enhance market share, mind share, awareness, brand recognition & revenues with customer & market-focused business innovation & web site redesign.

Top-tier Consulting Services to help small business owners, CEOs, entrepreneurs, startup teams, midsize SMB businesses ...

- in a "Work Smart, then Work Hard" way!

Business Strategy & Marketing Strategy refinement leading to Business Model Innovation (Products / Services); Web Design / Web ReDesign initiatives.

Focusing on high-level aspects - that drive overall effectiveness / ROI / customer satisfaction :: Site Goals & Architecture, Online Content, Online Functionality, UI / UE / Usability, User Centered Design.

Creation of Marketing and Web Communications (Web Content) with web-optimized text and illustrative / clarifying graphics.

Site Reviews to identify issues and opportunities for improvement in key areas including: Web Content, Functionality / Workflow, User Interface / Visual Design, User Experience / Usability. Organic SEO Strategy, Review and Implementation.

All our efforts (analysis, solutions, recommendations, deliverables) are shaped and driven by your specific goals, needs, situation, constraints and preferences.

Well rounded Web Product Management Consultant with a wide range of top-tier skills & experience - based in the SF Bay Area.

• Refine your overall Marketing Strategy and Business Model by analyzing & understanding your Competition (SWOT / Competitive Analysis), Market Trends, and Target Users / Customer Segments.
   
• Get insights & ideas to enhance your Site (Web Content & Functionality, Visual & Interaction Design, Information Architecture, User Experience) - as well as your Services & Product Offerings, Branding & Positioning, Communications Strategy - core themes & messages.
   
• Focus on fundamentals - effective differentiation, a clear value proposition, understanding / anticipating & exceeding user needs, gathering & utilizing feedback, key metrics / analytics. i.e. on real-world results.