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Earn customer confidence, referrals, purchase $$$.
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Our field-tested core competency
We help you achieve • IMPROVED BUSINESS RESULTS • with a • NO-BS™ 3-PRONGED APPROACH •.
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customer engagement
↳ FOCUS HERE ↱
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Core Concepts of Strategy + Marketing
Why partner with us to achieve your business growth and marketing goals ⇆ with strategy, planning, innovation?
Fresh eyes, distance, big-picture perspective – with well-honed analysis skills – reveal insights and possibilities.
Brainstorming + ideation + facilitation skills help identify pain points, order winners, and scope opportunities for incremental + radical improvements.
Solid recommendations and feedback free of political agendas, company blindspots, groupthink – in pursuit of the best solutions to chosen goals.
Effective, illuminating reports using text, diagrams, infographics, tables, charts, graphs & more.
Across industries, functions & levels (CEO to staff), business sizes (Fortune 500/ startups/ SMB) – applying sharp, multi-disciplinary, innovative thinking.
With an innate focus on user/customer needs & priorities, and the competitive / business environment.
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Success = work smart, then work hard!
Work smart ☰ applying the art of innovation!
Top-tier experience spanning ◉ Fortune 500 Global companies ◉ Big 4 Consulting firms ◉ Entrepreneurial SMB & Startups.
Sharp strategies – solid results
◉ Fortune 500 Global companies ◉ Big 4 Consulting firms
◉ Entrepreneurial Startups & SMB.
Strategic Marketing consulting services
– strategy driven go-to-market & business plans,
product innovation, key marketing messages,
MRD/PRD, web content, PR, SEO strategy.
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Contact us for a free 25 min. consultation to discuss your needs & goals – and how we can help you achieve desired results.
Sharp strategies – solid results
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More on our Consulting Services
Thoughts on meaningful innovation versus the hype and jargon.
Innovation as a term and concept has been heavily over-used, over-hyped, and as a result, diluted and depleted of its true meaning and power.
Innovation is much more than applying newer, better, faster technologies to solve a chosen problem.
At it’s core, innovation is about making people’s lives better (your target audience)
– by finding new and better solutions (driven by insights and creativity),
– addressing their priorities, problems, unaddressed needs (fully understood and dissected),
– factoring in multiple perspectives (stakeholders, disciplines, solution options, sustainability).
It may also be useful to remember, as heretical as it may sound today in our Silicon Valley driven world (!), that technology is more than software and computing hardware.
And that the product strategy/ innovation/ ideation process is distinct from production/ implementation tasks (even if the latter is ONE source of valuable inputs that stimulate the former!)
Thus, a “production management” skillset / focus (often conflated with “product management” in Silicon Valley software companies!) – takes attention, time, and resources away from a much needed strategic product management perspective – which prioritizes …
…asking critical, strategic questions to uncover what it takes for a business or product (or marketing message) to succeed; and chart ways to:
- ascertain if the goals, problems, solutions are a worthy business endeavor (v. academic);
- identify, assess, & address unmet needs of target users – both stated & unstated;
- reliably serve them in a way that is superior to other alternatives and competitors;
- deliver value that is understood & appreciated by your customers & all stakeholders;
- build a reputation & brand recognition that leads to BOTH purchase dollars and likes.
Getting immersed in making better mouse-traps (cheaper and faster to boot) …
can only go so far, when you overlook the fact that your target audience may be much more concerned (and benefited) from non-mouse related challenges of life!
Or that they are not as concerned with the cost / speed / functionality of existing mousetrap options – as your team may have assumed. Incremental improvements (offered proactively) are not bad … unless they lead to complacence and cognitive inertia – thereby getting in the way of much-needed radical innovation (fresh, new solution approaches)!
If you are interested in true innovation – of products, processes, business models – focused on value and benefits, and driven by a real-world perspective – factoring in users, customers, stakeholders, competitors, trends, business environment, technological options (note that it is only one of many factors) – then given us a call to discuss how we can enrich your initiatives, programs, and overall business!
Check out some useful summary articles:
