CUSTOMERS
• New Customers • New Orders • Larger Orders
Revenues and Profitability
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Customer Awareness
Competitive Position
Branding-Messaging
    Brand
Messaging
    Brand
Messaging
Products
Services
Business
Processes
Marketing
WEB + SEO
Products
Services
Business
Processes
Marketing
WEB + SEO
Branding-Messaging-Aligned
User Needs
Benefits
Features
CVP
Messages
Content
Our Expertise
Marketing Strategy
Product Management
IT & Web Technologies
Our Approach
Focus on Users
Market / Competition
Ongoing Innovation
Our Experience and Service

Focus on Creativity, Quality, Professionalism and RESULTS

Satisfied clients in a wide variety of industries

Slide 01
BUSINESS GOALS
  • How can we help you achieve
    your overall goals of
    Revenues and Profitability?
Page 1
Slide 05
BUSINESS GOALS
  • Generate INCOME
    • INnovate - New customers and segments, new and enhanced products & services
    • COmmunicate - Increase market awareness of your brand and offerings
    • MEasure - your efforts, effectiveness, achievement of targets
  • Achieve PROFITability
    • PROmote effective & successful initiatives / processes
    • FInd creative ways to lower costs / eliminate waste
    • Track lessons learned for ongoing improvement
  • Our consulting services are focused on helping you achieve these goals.
Page 2
Slide 10
MARKETING GOALS
  • In the quest for customers & sales, are your marketing & sales efforts addressing the following key goals?
  • Customer Awareness
    • What can they buy from you? [Once they know you exist!]
    • How can your offerings help them meet their goals & needs?
    • Why can they rely on you for quality products / services?
  • Competitive Position
    • Why should they do business with you vs. your competition?
    • How do you fare in terms of key buying criteria?   E.g., Pricing/Value, Ease of doing business.
Page 3
Slide 20
ACHIEVING GOALS
  • Are your outbound communications furthering your business and marketing goals?
    • Branding - Your business identity (how the customer perceives your company / offerings and doing business with you) - expressed via Brand Elements such as your Logo, Colors, Graphics, Tagline etc.
    • Messaging - Core themes/ideas that you want your customers to associate with your business & your offerings
  • The key is to ensure these are congruent & consistently applied across all forms of customer / partner interactions.
Page 4
Slide 25
ACHIEVING GOALS
  • Your customers & partners experience (interact with) your business in 3 primary ways:
    • Products and Services - The full gamut of your Offerings
    • Business Processes - Including Ordering, Billing, Delivery, Customer Service, Pre-Sales & Post-Sales Support etc.
    • Marketing Communications - Including all Online Communications - Web Content, Blogs, Social Media updates, Webinars, Online Presentations / Educational Materials, Search Engine Results ... as well as Traditional Media, PR, Advertising, Marketing Collateral.
Page 5
Slide 30
ACHIEVING GOALS
  • We can help you ensure that these 3 key building blocks of your business are DESIGNED and ALIGNED for maximum effectiveness.
  • What's the best way to achieve that?
Page 6
Slide 40
ACHIEVING GOALS - KEY STEPS
  • INBOUND MARKETING
  • Are you focusing / investing sufficiently on gathering invaluable inputs from your target market & business environment?
    • Identifying & understanding Target Customer Segments
    • Uncovering & analyzing User Needs and Priorities
    • Monitoring & assessing Competitive Moves and Threats
    • Tracking market, technological, environmental Trends
    • Assimilating customer Feedback
  • These are top priorities that need to be performed on an ongoing basis.
  • Key source of Insights - Ideas - Incremental Improvements that drive business success.
Page 7
Slide 60
ACHIEVING GOALS - KEY STEPS
  • OUTBOUND MARKETING
  • Key Priorities to achieve Strategic Alignment & Impact
    • Define compelling and effective Messages
      • Tagline, Brand Promise, Core Messages
    • Define & apply Branding elements
      • Logo, Colors, Fonts, Website page templates
    • Articulate CVP (Customer Value Proposition)
      • Communicate key benefits & positioning of your offerings
      • How your products, services AND company
        are differentiated from the competition
    • Create marketing & web content tailored to audience & media
      • Text + clarifying graphics - succinct and appealing
      • Readability + Web & Search Engine Optimized (SEO)
Page 8
Slide 70
A SOLID APPROACH
  • Apply accumulated expertise in key, related areas:
    • Business and Marketing Strategy
    • Product Management Concepts and Best Practices
    • IT and Web Technologies
  • With a focus on Strategic/Creative Thinking, Communication and Collaboration
  • And the benefit of an external (and objective) perspective
  • To deliver QUALITY DELIVERABLES and RESULTS
  •  
Page 9
Slide 80
A SOLID APPROACH
  • Our Results Oriented Approach
    • Maintains Focus on Key Drivers
      • Customers / Users, Competitors, Market Conditions
    • Driven by your Business Goals, Priorities, Preferences.
    • Provides Independent, Objective Feedback and Ideas.
  •  
Page 10
Slide 90
A SOLID APPROACH
  • Based on a foundation of core values:
    • Creativity, Quality and Professionalism.
    • We take the time to understand your specific goals, situation, needs and priorities.
    • We look beyond a transaction to focus on building a long-term relationship.
    • We are here to help you meet your goals - we succeed when you succeed.

  • A foundation you can trust and rely on to build up your business for ongoing innovation and success.

GET STARTED TODAY

Page 11
Slide 100
NEXT STEPS
Page 12
Art-of-Innovation - Business, Marketing and Web Innovation
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