SMB Small Business Product + Web Consulting
Marketing Strategy driven Product Management + Commnunications + Web Design. SMB Consulting Services.
We can help you
ACHIEVE
BETTER
RESULTS
Increased Market Share
Awareness + Mind Share
Customer Enthusiasm
Revenues + Margins
By Refining + Aligning your
Business
Goals
Marketing Strategy
Products & Services
Web Presence
[ Web Content, Messaging, Architecture, Functionality, Web Design, UI/UE, SEO
]
Increasing the ROI / returns of your investment in Marketing, Product Management, and Web Communications.
Simple, Quick, Jargon-free
Guide to Building Effective Websites
Web ReDesign / Innovation Elements
Sharp Analysis Insights DNA
A Roadmap for
Marketing Analysis +
Product Strategy +
Business Planning
=> Going from Vision to Reality
As a Small Business Owner, a CEO of a mid-size / SMB firm, or a C-Level executive of a large corporation, you probably care a little about the following goals:
Raising your Mind Share (Customer Appreciation), Market Share, Sales / Revenues & Profit Margins - in the face of competitive challenges, evolving customer needs, as well as economic / social / technological & market trends.
We believe, from our experience and research on successful companies, that innovation is the key to achieving those key high-level business goals.
We can help you apply the art of innovation to shape and align your Business and Marketing Strategy - which encompasses your Product Strategy & Product Management efforts (Defining and delivering excellent Products & Services) - as well as your Communications Strategy (Key Messages about your company, brand, and offerings) which directly impacts and drives your Web Presence / Web Design / Web Communications.
How are these areas / initiatives related? Take a look here at a Business Planning & Marketing Analysis Roadmap (or a Visual Checklist!) This high-level summary highlights the key steps starting from a market / business vision, through marketing analysis, to solid & effective execution plans (including website / web communications).
Address key Business Priorities to achieve End Goals:
Refine your Product and Service Offerings - Identify & articulate benefits, features, advantages - based on a clear understanding of markets, customers and their needs (stated and anticipated).
Boost your Market Presence - Define & convey Key Messages, Value Proposition, Competitive Positioning in clear & compelling ways to your target customer segments.
ReDesign your Website / Web Applications / Web Communications - Design, Functionality, Usability, Architecture, Content, Organic SEO / search engine rankings. Checklist for Web Design / Overall Website Effectiveness & ROI - Free Download.
Harness the power of innovation and sharp, creative, organized thinking to:
Success = Work Smart, then Work Hard!
Work Smart = Applying the Art of Innovation.
Innovations are driven by insights. The best insights come from clarity - a clear understanding of key drivers, customer & stakeholder perspectives, unmet needs, available options & opportunities.
The key is to rise above the noise / chatter to generate winning ideas, workable solutions, pragmatic plans.
Let's get to work and make it happen!
YOUR TRUSTED, RELIABLE, STRATEGIC PARTNER
Creativity Quality Professionalism
WORKING TOGETHER TO DELIVER RESULTS
Contact us for a free 25 min. consultation to discuss your needs & goals - and how we can help you achieve desired results.
Quick Start / Fast Track Option
Uncover opportunities with an
OBJECTIVE and INSIGHTFUL
Using the INNOVATION APPROACH to
ACHIEVE your
BUSINESS & MARKETING GOALS ...
... and HOW we can HELP!
3 Tips for Successful Innovation
Here are some initial tips on applying the art of innovation to create superior products, services, messages, strategies. In the end, it is about finding & implementing ways to satisfy (and even delight / inspire) your target users / customer segments, fulfilling your brand promise, delivering great value, and staying ahead of your competitors and market trends.
Tip #1
For solid Results and ROI, try Customer Focused & Marketing Strategy driven Innovation / ReDesign.
Marketing Analysis / Strategy ► Business / Product Innovation ► Marketing & Web Communications
Tip #2
For consistent / repeatable market wins, the Market + Customer focused approach works regardless of your size and past experience.
Achieving success once (with one product) is one thing - achieving it with multiple products / services / markets requires a clear emphasis on market focused innovation - along with a sound approach and appropriate investments.
If you believe your business' size (too large or too small) - or your success with one product - puts you in a special category where the market / customer focused approach does not apply, then you are probably missing out on major opportunities!
Regardless of your business size and market position, you can uncover winning ideas and marketable solutions using the approach above.
with an Idea
New Venture
Corporation
Wherever you may be on your journey, we can help you focus on the fundamentals, identify issues and opportunities, and help achieve your business goals.
Tip #3
Overcome the usual impediments to innovation - by partnering with a strategic + creative professional for Fresh Perspective + New Ideas.
Priorities
We can help you identify & overcome these obstacles - and then visualize / define / implement innovative solutions that address your needs and goals.
How can we help you ACHIEVE your BUSINESS GOALS?
Develop & apply ► Innovative IDEAS & SOLUTIONS ► to refine & align your:
Marketing & Web Strategy (Strategic Product Management)
Products/Services, Customers, Competition, Positioning, SWOT, PRD, MRD, Site / Product RoadMap
Marketing Messages and Web Communications
Messaging ( Core Themes / Value Proposition ), Web Content & Presentation, Product & Service Descriptions
Website and Web Application ReDesign Projects
User Needs, Visual & Interaction Design, Workflows / Processes, User Experience
Information Architecture, Organic SEO, Analytics / Trend Analysis
To achieve COMPETITIVE ADVANTAGE ► DIFFERENTIATION / MIND SHARE ► BUSINESS GROWTH
These are key areas that are closely interconnected. You want a creative & organized thinker (strategist, planner, communicator ) with a wide range of experience to stimulate and shape these redesign efforts / initiatives. A sharp & reliable professional who quickly understands your situation, needs and goals ... and proactively offers ideas and solutions to help YOU succeed.
Someone with a big picture / business perspective who can be a committed and trusted advisor to the CEO, Business Owner, or Functional / Initiative leaders ... providing analyses & insights, identifying strengths & opportunities, formulating effective strategies & plans. Feel free to call us today to discuss how we can start working together.
More on our Consulting Services
How can we partner EFFECTIVELY to deliver RESULTS?
Or, how can an outsider (to your company / industry) ADD VALUE - strategically & significantly - to your current efforts?
It is easy to get totally absorbed in the day-to-day management of your business / department / project - with its daily tasks, meetings, deadlines - and the inevitable rush mode ...
Except for the occasional "retreat" - it is hard to step back and take a wider & deeper look - making it tough to think, plan and act strategically, to identify various opportunities for innovation / improvement, or to work on those issues that are affecting your results.
That is where an objective, creative & sharp consultant - with wide experience across industries and businesses of all sizes - can significantly enrich your efforts. Someone who can be a trusted sounding board and advisor - partnering closely with you & your team to achieve a higher quality and level of results.
Whether it's a major project/ issue/ initiative or a small one; new development or a redesign / improvement effort; you can enjoy several key benefits from our consulting services:
- a much-needed fresh perspective
- independence & ability to stimulate as well as challenge ideas & strategies
- collaborative & creative problem solving
- energy & bandwidth to look wider / deeper
- well-honed, up-to-date competencies
- knowledge of best practices / trends.
And someone you can rely on to not just understand but be aligned with your goals - and be truly invested in your success and results - as you build / strengthen / redesign your Business / Website / Portal.
Give us a call today to discuss how we can start working together.
To get started with a free initial consultation,
or for any other questions, please Contact Us.
Need to act fast and get going? on your Website Re-Design / Business Innovation / Web Content & SEO priorities?
► Contact Us with any questions - and to get started on strengthening / sharpening your innovation efforts with some solid inputs, ideas & objective feedback from a strategic, creative thinker and communicator.
A WebSite Review or Business Plan Review (objective critique / diagnostic assessment) is a great way to get started - your website / business can start benefiting from sharp improvement ideas right away.
Looking for tips, resources & info.? on applying the art of innovation to enhance and strengthen your marketing and web strategy, website redesign, web content & organic SEO efforts?
Browse the site to find useful resources & tips on the art of innovation ... clarifying (de-jargon-izing?) the key ingredients of web + business innovation. Plus smart, pragmatic ways of applying the art of innovation (AOI) across business initiatives and web design / SEO / Web 2.0 / portal redesign projects ... in alignment with a winning business & marketing strategy.
You may also like to check out the slides / presentations in the Resources section.
The Art-of-Innovation ABCs: Acuity • Brevity • Clarity
We feel that presenting some core ideas and observations in the form of crisp, visual summaries (slides with questions, short lists / bullet points, and graphics / diagrams) would be a lot more accessible and effective - rather than long essays.
Feel free to apply these principles/ lessons to your business innovation and website redesign / overhaul projects - and when you need a helping hand & strategic partner, just drop us a line.
Acuity: Sharpness; Keenness of perception; synonyms
Brevity: Expressing much in few words; conciseness of expression ( not a paucity of ideas / output! )
Clarity: Clearness or lucidity as to perception or understanding; free of indistinctness and ambiguity.
Key Questions - on Business / Web Innovation
Insights / Practical Tips - Starting from a conceptual / strategic level & moving to a tactical / implementation level.
What's the secret behind Effective, Results-Oriented Business + Website Innovation?
How are they related?
Isn't a great looking site same as an Effective + Compelling site?
How do you take your Business + Website to the Next Level?
How does Innovation contribute to the success of a Business + Website?
Art-of-Innovation Consulting Services - a solid combination of experience - from the Business & Marketing Analysis & Planning side as well as the Web Design & Development area. Helping clients with insightful analysis & planning for both their business initiatives as well as their website / portal development and redesign efforts.
Contact us for a free 25 min. consultation to discuss your needs & goals - and how we can help you achieve desired results.
Business Consultant for SMB Small Business Companies / Firms for your Inbound Marketing, Communications, Web Design needs & goals. Business / Marketing Analysis based Marketing Strategy and Marketing Plans that drive the refinement of your Products + Services - along with Key Marketing Messages + Web Content. Sharp Small Business Consultant to analyze your Customer / User Needs, Competition and key Market Trends.
Business & Marketing Strategy driven Web
Innovation / Web Design / Product Management
Business Consulting
San Francisco Bay Area, CA
Auri Biswas
B.S., M.B.A. (Duke Univ.)