Business, Product, Marketing Strategy Consulting - Bay Area
Helping businesses & startups achieve higher levels of growth & success
- via innovation, strategy, planning, and collaborative execution.
-
Driven by prioritized user needs
- Shaped by innovative solutions
- Guided by competitive analysis
- Clear value proposition
- Benefits & differentiation
- Positioning & branding
- Vision ➤ Launch ➤ Growth
- Plans, KPIs, budget, roadmap
- Direction, collaboration, PM
These TOP 3 marketing priorities
◉ Product Strategy & Innovation
◉ Core Product Marketing Elements
◉ Marketing, GTM, & Business Plans
~ addressed effectively & synergistically ~
... are key to
to business growth & success.
They are powered by ...
- Markets, customers, users (Cx Ux)
- Competitive landscape, trends
- Company SWOT, Partners
✓
Develop a deep, up-to-date understanding
of your key business drivers.
✓
Discover insights & opportunities from
sharp analysis & new perspectives.
✓ Define strategies -
(Marketing, 7Ps, GTM, Communications, Content Strategy)
- which provide a sound, shared basis for direction, alignment, cross-functional collaboration - and prioritization & resolution of key issues.
Contact us today ✉ to
discuss your needs & goals.
Business Ⓧ Product Ⓧ Marketing Strategy Consulting
Silicon Valley · San Francisco Bay Area.
Depth & breadth of experience at Big-4 Management Consulting, Silicon Valley and Global leaders, SME and entrepreneurial startups.
Auri Biswas, Director
M.B.A. Duke University
B.S. Engg. IIT
National Talent Scholar
(5IO) 3O4-7I4I
Catalyst101 -at- Art-of-Innovation.com
💡
For jargon-free summaries & tips
on these
key strategic marketing / product marketing concepts -
Visit
OnlineMarketingStrategy101.com
Clarifies common issues about:
· Marketing Strategy vs. Promotion
· Communication Strategy vs. Tactics
· Importance of Branding & Messaging
· Pivotal role of Product Strategy
· Types of Marketing Analysis
We can help you:
Discover and leverage opportunities for innovation - across key business areas
A strategic, customer + user focused perspective helps to build valuable frameworks and a shared philosophy.
Guiding and helping cross-functional teams explore, ideate, prioritize, & implement game-changing innovations.
Improvements that span product + process, short-term + long-term, incremental + radical innovations.
Product Strategy, Innovation, & Marketing Consulting - Startups & SME - SF Bay Area
We can help you
Get things done + enrich your efforts + achieve targeted results.
Applying our
- core values -
★ Creativity ★ Quality ★ Professionalism
Practicing our
- mantra -
Work smart, then work hard!
Business Ⓧ Product Ⓧ Marketing Strategy Consulting
Silicon Valley · San Francisco Bay Area.
Sharp consulting & PM experience honed over 20+ years at Silicon Valley and global leaders, along with SME and entrepreneurial startups. Solid foundation from tenure at Big-4 and top-tier consulting firms.
Auri Biswas
M.B.A. Duke University
B.S. Engg. IIT
(5IO) 3O4-7I4I
Boost your results by leveraging our field-tested core competencies and credentials.
- Actionable Insights
- Pragmatic Winning Solutions
Fresh eyes, distance, big-picture perspective - combined with creativity and well-honed analysis skills - help to reveal game-changing insights and possibilities.
Deep experience & expertise with brainstorming + ideation + facilitation to uncover new opportunities as well as issues.
Powered by an innate propensity for creativity, curiosity, life-long learning, innovative problem-solving.
Help teams explore & id pain points, order winners, issues, solution approaches. Ideate & evaluate opportunities for incremental as well as radical improvements.
Effectively influence, guide, coach business heads, product managers, marketing & sales teams from a customer-focused, strategic perspective.
- Strategy & Tactics
- Candid & Constructive
Powerful reviews & evaluations of plans (product, business, marketing), ongoing projects, deliverables - from a cross-functional, multi-disciplinary perspective.
Help teams improve processes and outcomes with perceptive & candid feedback - free of common corporate issues e.g. blindspots, groupthink, politics or agendas, sacred dogma, sunk-cost fallacy etc.
Driven only by prioritized goals. Of course, with pragmatic securing of buy-in & ongoing support from team members, sponsors, senior executives, & stakeholders.
Effective, illuminating reports, plans, presentations - using infographics, charts, graphs & more. To inform and inspire project teams, sponsors, customers & stakeholders.
- Large Corps, SME, Startups
- Solid Cross-functional Skills
Wide range of hard and soft skills - field-tested over 2 decades at "Big 4" management consulting firms, Fortune 500 global companies, Silicon Valley Hi-Tech leaders, SMB/SME & startups.
Polished leadership, management, communication & collaboration skills - along with hands-on technical skills.
Directed, program managed, guided high-priority, complex, strategic intitiatives including product launches. Engagement & client C-Level relationship management for major consulting projects. Speaker & evangelist of products & technologies.
Led small to large cross-functional & global teams. Spanning all levels from staff, middle-management, to company leadership. Comfortable with small, entrepreneurial start-ups to SME/SMB firms to global, multi-million dollar enterprise-wide initiatives. B2B & B2C.
Lead from a unifying focus on serving user & customer needs and priorities. In line with high-level strategy & goals, while addressing competitive, business, environmental realities.
Partner with us to ...
... enrich your efforts to achieve greater innovation and better results!
Contact us today ✉ to
discuss your needs & goals.
Silicon Valley, California | San Francisco Bay Area.
20+ years of business strategy, product innovation, program and product management experience - from Big-4 consulting & top-tier firms to SME, small business, & startups.
Auri Biswas, Director
M.B.A. Duke University
B.S. Engg. IIT
(5IO) 3O4-7I4I
Innovation & Strategy driven Product Management & Marketing Consultant - SF Bay Area
Innovative Mobile & Web App from a Global Software Firm
Director of Marketing
∎ Strategy, PM, Communications
Business communications, sales enablement, secure content sharing app & platform. Japanese public co. with subsidiaries in US, UK, China.
Revitalized product by pivoting to new use cases & much wider market. Influenced C-level & team to embrace new product positioning, roadmap, branding/messaging, & GTM plans.
Driven by market & competitive analysis. And fostering a deeper understanding of target market needs, workflows, value delivered, competitive differentiation.
Directed & facilitated product management, engineering, and design team collaboration across 3 countries.
Coaching & mentoring PM and sales team. Setting up online tool to promote effective marketing collaboration. Hands-on contributions to new website visual design and UI/UX, branding, and PR.
Pioneering Outdoors Events & Parks Portal - Web App & SAAS
Head of Product
∎ Vision, Strategy, PM
One-stop Online Portal - Web App & SaaS Event Management System - serving organizations (like county park districts and environmental non-profits) and the public.
Bringing together a variety of nature/outdoors events from various organizations, and the member community. Starting with the SF Bay Area.
Start-up efforts from vision to launch to successful operations for several years. Spanning ideation, portal architecture, benefits & features, design, development, to ongoing product management.
Nomination for San Jose Tech Museum Innovation Award, endorsed by leading author of hiking books, and a well-known instructor/docent associated with the Chabot Science Museum and the Sierra Club.
AI Software Consulting & Training Startup in Silicon Valley
VP
∎ Product Strategy, GTM Planning
Helped co-founders move forward past key issues - regaining team spirit, morale, and momentum.
Led facilitated sessions to resolve roadblocks & differences - from strategy to product details and workplans.
Guided team through a detailed competitive analysis - resulting in a greater appreciation of
customers, competitors, market trends.
Clarified & articulated offerings -
definition, scope, benefits, value proposition - making them
understandable and appealing to target segments.
Developed product roadmap, detailed Go-to-Market Plan, and financial projections/analysis for the business plan.
Product Innovation, Strategy, Planning, Marketing Consulting Services - SF Bay Area
Need to take your products, services, and business to the next level? We can help! 📩
By addressing the top business, marketing, and product management priorities outlined above - from a strategy & innovation perspective.
Business Plans · Marketing Plans · Reviews
- Product Ideation
- Product Strategy
- Product Management
- Communications Strategy
- Marketing Analysis & Plans
- Product Marketing
- GTM Go-to-Market Plan
- Business Analysis & Plans
- Investment Pitch Deck
We partner with Large and SMB/SME (Small Business/ Small Medium Enterprise) firms, as well as entrepreneurial startups in
Silicon Valley.
Working with CEOs, Founders, Entrepreneurs as a
trusted and valued Team Member, Strategic Advisor, Marketing Strategist, Business Coach.
Short-term or long-term consulting engagements.
SME Business & Marketing Strategy
Achieve Key Benefits
- Enrich your product management efforts.
- Id & boost promising products & services.
- Stay on top of trends and competition.
Focus the team's creativity, energies, and investments on ideas, products, features that your customers notice, purchase, and rave about
online.
Improve collaboration & communication across product teams, sales and marketing, and senior management - improving morale and results.
Leverage proven drivers of effectiveness & ROI
- Apply a big-picture, strategic perspective.
- Goals and strategy alignment & buy-in.
- Ongoing incremental & radical innovation.
A clear, meaningful, up-to-date business case helps better decision-making - across product design, development, operations, management.
Outputs of marketing analysis and product strategy provide a framework for discussions & evaluations - catalyzing better solutions in all areas.
