CUSTOMERS
• New Customers • New Orders • Larger Orders
Revenues and Profitability
Customer Awareness
Competitive Position
Brand
Messaging
Brand
Messaging
Products
Services
Business
Processes
Marketing
WEB + SEO
Products
Services
Business
Processes
Marketing
WEB + SEO
User Needs
Benefits
Features
CVP
Messages
Content
Our Expertise
Marketing Strategy
Product Management
IT & Web Technologies
Our Approach
Focus on Users
Market / Competition
Ongoing Innovation
Our Experience and Service
Focus on Creativity, Quality, Professionalism and RESULTS
Satisfied clients in a wide variety of industries
Slide 01
BUSINESS GOALS
- How can we help you achieve
your overall goals of
Revenues and
Profitability?
Page 1
Slide 05
BUSINESS GOALS
- Generate INCOME
- INnovate - New customers and segments, new and
enhanced products & services
- COmmunicate - Increase market awareness of your brand and offerings
- MEasure - your efforts, effectiveness, achievement of targets
- Achieve PROFITability
- PROmote effective & successful initiatives / processes
- FInd creative ways to lower costs / eliminate waste
- Track lessons learned for ongoing improvement
- Our consulting services are focused on helping you achieve
these goals.
Page 2
Slide 10
MARKETING GOALS
- In the quest for customers & sales, are your marketing & sales efforts addressing the following key goals?
- Customer Awareness
- What can they buy from you? [Once they know you exist!]
- How can your offerings help them meet their goals & needs?
- Why can they rely on you for quality products / services?
- Competitive Position
- Why should they do business with you vs. your competition?
- How do you fare in terms of key buying criteria? E.g., Pricing/Value,
Ease of doing business.
Page 3
Slide 20
ACHIEVING GOALS
- Are your outbound communications furthering your business and marketing
goals?
- Branding - Your business identity (how
the customer perceives your company / offerings and doing business
with you) - expressed via Brand Elements such as your Logo, Colors,
Graphics, Tagline etc.
- Messaging - Core themes/ideas that you want your
customers to associate with your business & your offerings
- The key is to ensure these are congruent & consistently
applied across all forms of customer / partner interactions.
Page 4
Slide 25
ACHIEVING GOALS
- Your customers & partners experience (interact with) your business in 3
primary ways:
- Products and Services - The full gamut of your
Offerings
- Business Processes - Including Ordering, Billing,
Delivery, Customer Service, Pre-Sales & Post-Sales Support etc.
- Marketing Communications - Including all Online
Communications - Web Content, Blogs, Social Media updates, Webinars,
Online Presentations / Educational
Materials, Search Engine Results ... as well as Traditional Media,
PR, Advertising, Marketing Collateral.
Page 5
Slide 30
ACHIEVING GOALS
- We can help you ensure that these 3 key building blocks of your business
are DESIGNED
and ALIGNED for maximum effectiveness.
- What's the best way to achieve that?
Page 6
Slide 40
ACHIEVING GOALS - KEY STEPS
- INBOUND MARKETING
- Are you focusing / investing sufficiently on gathering invaluable
inputs from
your target market & business environment?
- Identifying & understanding Target Customer Segments
- Uncovering & analyzing User Needs and Priorities
- Monitoring & assessing Competitive Moves and Threats
- Tracking market, technological, environmental Trends
- Assimilating customer Feedback
- These are top priorities that need to be performed on an ongoing basis.
- Key source of Insights - Ideas - Incremental Improvements that drive business
success.
Page 7
Slide 60
ACHIEVING GOALS - KEY STEPS
- OUTBOUND MARKETING
- Key Priorities to achieve Strategic Alignment & Impact
- Define compelling and effective Messages
- Tagline, Brand Promise, Core Messages
- Define & apply Branding elements
- Logo, Colors, Fonts, Website page templates
- Articulate CVP (Customer Value Proposition)
- Communicate key benefits & positioning of your offerings
- How your products, services AND company
are differentiated from
the competition
- Create marketing & web content tailored to audience & media
- Text + clarifying graphics - succinct and appealing
- Readability + Web & Search Engine
Optimized (SEO)
Page 8
Slide 70
A SOLID APPROACH
- Apply accumulated expertise in key, related areas:
- Business and Marketing Strategy
- Product Management Concepts and Best Practices
- IT and Web Technologies
- With a focus on Strategic/Creative Thinking, Communication and Collaboration
- And the benefit of an external (and objective) perspective
- To deliver QUALITY DELIVERABLES and RESULTS
-
Page 9
Slide 80
A SOLID APPROACH
- Our Results Oriented Approach
- Maintains Focus on Key Drivers
- Customers / Users, Competitors, Market Conditions
- Driven by your Business Goals, Priorities, Preferences.
- Provides Independent, Objective Feedback and Ideas.
-
Page 10
Slide 90
A SOLID APPROACH
- Based on a foundation of core values:
- Creativity, Quality and Professionalism.
- We take the time to understand your specific goals, situation, needs
and priorities.
- We look beyond a transaction to focus on building a long-term
relationship.
- We are here to help you meet your goals - we succeed when you
succeed.
A foundation you can trust and rely
on to build up your business for ongoing innovation and success.
GET STARTED TODAY
Page 11
Slide 100
NEXT STEPS
Page 12
START
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Art-of-Innovation - Business, Marketing and Web Innovation