• How can we help you achieve
  your overall goals of
  Revenues and Profitability?

• Generate INCOME
  • INnovate - New customers and segments, new and enhanced products & services
  • COmmunicate - Increase market awareness of your brand and offerings
  • MEasure - your efforts, effectiveness, achievement of targets
• Achieve PROFITability
  • PROmote effective & successful initiatives / processes
  • FInd creative ways to lower costs / eliminate waste
  • Track lessons learned for ongoing improvement
• Our consulting services are focused on helping you achieve these goals.

• In the quest for customers & sales, are your marketing & sales efforts addressing the following key goals?
• Customer Awareness
  • What can they buy from you? [Once they know you exist!]
  • How can your offerings help them meet their goals & needs?
  • Why can they rely on you for quality products / services?
• Competitive Position
  • Why should they do business with you vs. your competition?
  • How do you fare in terms of key buying criteria?   E.g., Pricing/Value, Ease of doing business.

• Are your outbound communications furthering your business and marketing goals?
  • Branding - Your business identity (how the customer perceives your company / offerings and doing business with you) - expressed via Brand Elements such as your Logo, Colors, Graphics, Tagline etc.
  • Messaging - Core themes/ideas that you want your customers to associate with your business & your offerings
• The key is to ensure these are congruent & consistently applied across all forms of customer / partner interactions.

• Your customers & partners experience (interact with) your business in 3 primary ways:
  • Products and Services - The full gamut of your Offerings
  • Business Processes - Including Ordering, Billing, Delivery, Customer Service, Pre-Sales & Post-Sales Support etc.
  • Marketing Communications - Including all Online Communications - Web Content, Blogs, Social Media updates, Webinars, Online Presentations / Educational Materials, Search Engine Results ... as well as Traditional Media, PR, Advertising, Marketing Collateral.

• We can help you ensure that these 3 key building blocks of your business are DESIGNED and ALIGNED for maximum effectiveness.
• What's the best way to achieve that?

• INBOUND MARKETING
• Are you focusing / investing sufficiently on gathering invaluable inputs from your target market & business environment?
  • Identifying & understanding Target Customer Segments
  • Uncovering & analyzing User Needs and Priorities
  • Monitoring & assessing Competitive Moves and Threats
  • Tracking market, technological, environmental Trends
  • Assimilating customer Feedback
• These are top priorities that need to be performed on an ongoing basis.
• Key source of Insights - Ideas - Incremental Improvements that drive business success.

• OUTBOUND MARKETING
• Key Priorities to achieve Strategic Alignment & Impact
  • Define compelling and effective Messages
    • Tagline, Brand Promise, Core Messages
  • Define & apply Branding elements
    • Logo, Colors, Fonts, Website page templates
  • Articulate CVP (Customer Value Proposition)
    • Communicate key benefits & positioning of your offerings
    • How your products, services AND company
      are differentiated from the competition
  • Create marketing & web content tailored to audience & media
    • Text + clarifying graphics - succinct and appealing
    • Readability + Web & Search Engine Optimized (SEO)

• Apply accumulated expertise in key, related areas:
  • Business and Marketing Strategy
  • Product Management Concepts and Best Practices
  • IT and Web Technologies
• With a focus on Strategic/Creative Thinking, Communication and Collaboration
• And the benefit of an external (and objective) perspective
• To deliver QUALITY DELIVERABLES and RESULTS
•  

• Our Results Oriented Approach
  • Maintains Focus on Key Drivers
    • Customers / Users, Competitors, Market Conditions
  • Driven by your Business Goals, Priorities, Preferences.
  • Provides Independent, Objective Feedback and Ideas.
•  

• Based on a foundation of core values:
  • Creativity, Quality and Professionalism.
  • We take the time to understand your specific goals, situation, needs and priorities.
  • We look beyond a transaction to focus on building a long-term relationship.
  • We are here to help you meet your goals - we succeed when you succeed.
• 
  A foundation you can trust and rely on to build up your business for ongoing innovation and success.

GET STARTED TODAY

• Get Started Today
  • Contact us today to discuss your needs & goals
    - and the best ways to move forward.
      
  • For more info:  http://Art-of-Innovation.com/