• Are you a small business, startup, or a mid-size / SMB firm aspiring to improve your marketing and web communications / web presence?
• Are you concerned about getting your money's worth (i.e. a good Return on Investment) on your marketing and web development dollars / budget?
• Are you interested in smart savings versus those so-called "savings" that turn out to be expensive in the long run? The latter can lead to a middling site that requires ongoing time, attention, & money on fixes and never-ending updates/ corrections. And even after that, the site may NOT deliver the impact and benefits for your business.

The simple and concise checklist below highlights the key elements that must come together to make your business website effective i.e. deliver the key messages, content, & functionality that your target audience needs - which in turn leads to the achievement of your marketing and business goals.

Web Design has come to mean many things. So a little clarification will help. Designing an effective website for your business (goals, architecture & plans) - involves a lot more than what the original term "web design" used to refer to - which is now more accurately termed as "Visual Design".

While visual design is an important skill - just like good writing skills, (and there are plenty of competent providers in both of those categories thankfully), the checklist below quickly shows that there are many other important, strategic dimensions that determine the effectiveness and value of your website.

The checklist of criteria below will help you focus on those key dimensions / elements. Guiding you in building a highly effective website that achieves your key business, marketing, and website goals - leading to a high ROI.

This checklist can be used not only to evaluate your current or planned web design & development efforts, but also to make good decisions on your service providers / project partners - to ensure the right mix from strategic direction, architecture, to tactical execution.