Effective, Results-Oriented Business & Website Innovation - How are they related?

A lot of businesses embark on a site redesign project viewing it primarily as a visual sprucing up effort - a cosmetic makeover. Is that a good investment of time, effort, money? Does that yield a good ROI (Return on Investment) for your business?

These are key questions to consider - and they highlight why it is beneficial to look deeper at the business goals & marketing realities / competitive environment. Such a review / analysis helps to identify high-level, high-priority issues and improvement opportunities -- which then lead to enhanced products & services, web content, and online functionality -- all of which feed into a much improved "web design"

Web content, of course, includes text as well as illustrative graphics & video that clarify key concepts and fleshes out your key messages. Combined with visual design / online presentation elements, they convey your core messages and positioning about your brand and products. Effective web content helps communicate and connect with your target audience. As with your products and business model, the primary driver for effectiveness and success is an unrelenting focus on the evolving needs & priorities of your target market. These broader, high-level questions and the chosen directions are encapsulated in a wining marketing strategy for your business.

SF Bay Area based Strategic Marketing Consultant for Small Business, SMB, and Large Companies.

We help you grow your business with fresh ideas, sharp analysis, powerful insights, comprehensive business plans. Top quality professional consulting services guided by your business vision and priorities.

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.