How do you take your Business and Website to the Next Level?

To keep your business and website innovation efforts on the right track; to uncover major improvements (in addition to incremental refinements); and to achieve a healthy ROI (Return on Investment) - it helps to follow a strategy and architecture driven approach (as outlined in the diagram below) that is driven by major goals, sound concepts, clear thinking, and sharp insights.

This is not the same as advocating long-drawn and elaborate "analysis and planning" endeavors that risk losing touch with evolving user needs, technology trends, and market realities. An effective strategy to achieve real-world results is to implement your new product launch or product improvement endeavors in multiple cycles / iterations. This iterative / spiral approach can start from "quick & dirty" high-level assessments and iterate to more detailed analysis & brainstorming in specific areas (based on the findings & results of earlier rounds.)

For market and customer focused innovation that leads to sustainable growth and results, the best strategy is to start wide i.e. look across key areas / boundaries for inputs & insights; then go deep - into specific areas as needed and as directed by the high-level analysis. This approach is pragmatic and effective - setting the foundation for the discovery and envisioning of new ideas and effective real-world solutions.

SF Bay Area based Strategic Marketing Consultant for Small Business, SMB, and Large Companies.

We help you grow your business with fresh ideas, sharp analysis, powerful insights, comprehensive business plans. Top quality professional consulting services guided by your business vision and priorities.

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.